Integrated Marketing Manager

Emploi pas sur LinkedIn

🕒 il y a 6 jours

🇺🇸 États-Unis – Télétravail

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

🎡 Marketing

👻 Score fantôme 12%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Buxton Resources

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💸 Finance

🛍️ eCommerce

🤝 B2B

Finance • eCommerce • B2B

Buxton Resources est une société cotée à l'ASX (Australian Securities Exchange) sous le symbole BUX. Elle se concentre sur la fourniture de mises à jour aux investisseurs concernant ses projets, la performance de son cours de bourse et sa gouvernance d'entreprise. L'entreprise vise à améliorer les relations avec les investisseurs grâce à des annonces régulières et des données de marché complètes, incluant le prix de l'action, le volume échangé et la capitalisation boursière.

Description

• Lead integrated organic marketing campaigns from ideation through execution, measurement, and optimization • Translate company priorities, product launches, customer insights, and market trends into campaign concepts • Build campaign briefs, timelines, messaging frameworks, and distribution plans • Coordinate campaign execution across Content, Design, Product, Sales, and Leadership • Manage organic social media strategy across LinkedIn and other priority channels • Develop and manage content calendars • Write, edit, schedule, and publish social posts while maintaining brand voice • Monitor engagement, audience growth, and content performance • Develop and manage email marketing strategy • Plan and execute promotional, ABM, and campaign-based emails • Develop nurture campaigns and customer journeys • Manage email calendars, segmentation, personalization, testing, and reporting • Collaborate cross-functionally on campaign messaging, visual assets, product updates, launches, use cases, and customer value • Align ABM and lifecycle campaigns with account priorities and revenue objectives • Establish campaign goals, KPIs, and measurement frameworks • Report on organic social, email, campaign, and pipeline performance • Analyze performance data and optimize messaging, segmentation, and channel strategy • Maintain documentation of campaign plans, results, learnings, and best practices

🎯 Exigences

• 3–5+ years of experience in marketing, campaign management, demand generation, lifecycle marketing, content marketing, or a related field • Experience managing organic social media programs, particularly for a B2B or SaaS company • Hands-on experience developing and executing email campaigns, including promotional, ABM, and nurture programs • Strong campaign planning and project management skills • Excellent writing, editing, and communication abilities • Experience collaborating with Content, Design, Product, Sales, and executive stakeholders • Strong understanding of audience segmentation, buyer journeys, and lifecycle marketing • Analytical mindset with the ability to interpret performance data and make informed recommendations • Ability to manage multiple priorities and projects in a fast-paced environment • Strong attention to detail and a high level of ownership • Preferred: experience in B2B data/tech, ecommerce, martech, or another complex technology environment • Preferred: experience supporting account-based marketing programs • Familiarity with marketing automation and CRM platforms such as HubSpot, Marketo, Salesforce, or similar tools • Experience with email marketing platforms and analytics tools • Familiarity with social media management, reporting, and project management tools • Experience collaborating on product launches or integrated go-to-market campaigns • Understanding of attribution, pipeline reporting, and marketing performance measurement

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