Web Development Manager

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Buzz Franchise Brands

Site WebLinkedInTous les Emplois

51 - 200 employés

🤝 B2B

👥 B2C

B2B • B2C

Buzz Franchise Brands est une entreprise de franchise multi-marques en pleine croissance qui développe, acquiert et fait évoluer des marques de services axées sur les consommateurs. L'entreprise crée et soutient des systèmes de franchise dans les catégories de la maison et du style de vie, exploitant des marques telles que Pool Scouts (nettoyage et entretien de piscines), British Swim School (cours de natation et sécurité aquatique), Home Clean Heroes (nettoyage résidentiel) et Wonderly Lights (éclairage pour fêtes et de paysage). Buzz Franchise Brands se concentre sur la croissance en franchise, le support opérationnel et aide les entreprises à se développer à travers des partenariats de franchise et le développement de systèmes.

Description

• Lead the development, optimization, and maintenance of all consumer-facing brand websites, corporate websites, and franchise development websites. • Ensure an intuitive, fast, conversion-focused user experience — because website performance directly powers our franchise lead generation engine. • Oversee code quality, architecture decisions, accessibility scans/practices/maintenance, and deployment workflows. • Partner with Digital Marketing, Brand, and Analytics teams to improve funnels, landing pages, and conversion paths. • Own the integration between websites, HubSpot, and digital advertising platforms — ensuring accurate tracking, routing, attribution, and reporting. • Manage all HubSpot-related forms, APIs, data models, workflows, and automated lead flows. • Ensure our HubSpot instance remains healthy, scalable, well-governed, and aligned with each brand’s goals. • Partner with Digital Marketing and Analytics teams to enhance HubSpot’s data integration with Tableau. • Oversee the setup, configuration, and governance of Google Tag Manager (GTM) containers across all brands, ensuring accurate and consistent tracking. • Implement and maintain server-side tagging environments to improve data accuracy, privacy compliance, and page performance. • Serve as the primary owner of all third-party integrations across the Buzz digital ecosystem, including: • Evaluate, implement, and optimize third-party tools to support lead generation, operational efficiency, and brand experience. • Maintain technical documentation, security reviews, and data-handling standards for all integrations. • Serve as security lead for web platforms, with responsibility for SSL/TLS, access controls, monitoring, and patching. • Oversee hosting infrastructure, DNS, uptime monitoring, backups, and disaster recovery planning along with our host providers. • Build and maintain RACI frameworks for systems, integrations, and operational responsibilities. • Oversee technical web and integration projects, holding third-party vendors accountable with clear scopes, expectations, and communication.

🎯 Exigences

• 5
2 years of web development experience, with strong front-end and back-end capabilities. • Hands-on experience integrating HubSpot with websites, APIs, forms, automation, and ad platforms. • Strong background in managing numerous third-party integrations and SaaS tools. • Solid understanding of UX principles that support conversion and lead generation. • Familiarity with tracking frameworks (UTMs, pixels, tag managers). • Experience managing Google Tag Manager (GTM), including multi-container environments. • Working knowledge of server-side tagging and its impact on data accuracy and performance. • Strong grasp of web security best practices and systems administration. • Ability to create RACI documents, escalation paths, and process documentation. • Effective communicator who excels in a fast-moving, entrepreneurial environment.

🏖️ Avantages

• 401(k) • 401(k) matching • Company parties • Competitive salary • Dental insurance • Free food & snacks • Health insurance • Opportunity for advancement • Paid time off • Parental leave • Wellness resources • Vision insurance