Marketing Analytics Manager

Emploi pas sur LinkedIn

🕒 il y a 23 jours

⛷️ Utah – Distant

⛷️ Utah – Remote

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

📉 Analyste de Données

🦅 Parrain de Visa H1B

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Cision

Site WebLinkedInTous les Emplois

1001 - 5000 employés

Fondée en 2000

🤝 B2B

📱 Médias

B2B • Media • Marketing

Cision est un leader mondial de l'intelligence médiatique, offrant une suite complète de solutions en communications et relations publiques. La plateforme de l'entreprise, CisionOne, propose des services de surveillance médiatique, d'analyse et de gestion des relations pour aider les clients à comprendre, influencer et amplifier leurs histoires. Cision assiste ses clients dans l'identification et la connexion avec les journalistes et les influenceurs, la diffusion de communications en relations publiques et marketing significatives, et la mesure de leur impact. Avec une gamme de marques incluant Brandwatch et PR Newswire, Cision soutient les relations publiques et les communications d'entreprise, la gestion de la réputation de marque, les analyses des réseaux sociaux et les relations avec les investisseurs.

Description

• Build, maintain, and continuously improve Marketing’s Power BI dashboards, including goal tracking, executive scorecards, and pipeline and attribution reporting • Translate stakeholder requirements into scalable data models, metric definitions, and reporting outputs that are clear, accurate, and easy to use • Execute and maintain standardized KPI frameworks, ensuring consistent definitions and calculations across all marketing reporting • Implement and support multi-touch attribution and pipeline reporting, ensuring data is accurately reflected across systems • Validate and reconcile data across platforms (e.g., Salesforce, Marketo, attribution tools, Power BI), identifying and resolving discrepancies • Monitor data flows across systems and troubleshoot inconsistencies in partnership with technical teams • Document data sources, metric logic, and reporting assumptions to support transparency and scalability • Partner cross-functionally to gather requirements, improve data quality, and enhance tracking and measurement capabilities • Support improvements to data structure, campaign tracking, and system integrations to increase reporting reliability • Prepare executive-ready dashboards and reporting outputs to support monthly, quarterly, and annual performance reviews

🎯 Exigences

• 5–8 years of experience in marketing analytics, marketing operations, or reporting-focused roles in a B2B environment • Advanced expertise in Power BI, including data modeling, DAX, and dashboard development • Strong hands-on experience with multi-touch attribution and pipeline reporting • Familiarity with attribution platforms (specifically Marketo Measure) • Working knowledge of Salesforce, marketing automation platforms (Marketo), and marketing data flows • Strong analytical and problem-solving skills with high attention to detail • Ability to manage multiple projects and deliver high-quality outputs in a fast-paced environment • Effective communication skills for working with cross-functional stakeholders • Experience collaborating cross-functionally and facilitating working sessions with stakeholders

🏖️ Avantages

• Competitive total rewards (base salary + bonus, if applicable) • Customizable benefits package (3 medical plans with Health Saving Account company match) • Generous paid time off starting with 3 weeks + 13 paid holidays, including 2 personal floating holidays. • Flexible time off for exempt team members + 13 paid holidays • Paid parental leave (including maternity + paternity leave) • Education assistance opportunities and free LinkedIn Learning access • Free mental health and family planning programs, including adoption assistance and fertility support • 401(K) program with company match • Pet insurance • Employee resource groups