Director, Mass Market Acquisition, Engagement

Emploi pas sur LinkedIn

🕒 il y a 5 mois

🍂 Massachusetts – Distant

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💵 $145 000 - $165 000 / an

⏰ Temps Plein

🔴 Expert

👔 Directeur

🦅 Parrain de Visa H1B

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👻 Score fantôme 44%

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🗣️🇺🇸🇬🇧 Anglais requis

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Logo of Clean Air Task Force

Clean Air Task Force

51 - 200 employés

Fondée en 1996

🤝 À but non lucratif

⚡ Énergie

Non-profit • Energy • Environment

Clean Air Task Force est une organisation environnementale non conventionnelle et factuelle dédiée à la décarbonisation du système énergétique mondial pour lutter contre le changement climatique. Forte de plus de 25 ans d'expérience, CATF se concentre sur le plaidoyer politique, l'innovation technologique, ainsi que l'analyse et la modélisation des systèmes pour promouvoir des stratégies efficaces d'atténuation des changements climatiques. Leur travail inclut l'avancement de l'énergie nucléaire, la capture du carbone, les carburants zéro carbone, la prévention de la pollution par le méthane et d'autres technologies visant à atteindre un monde à haute énergie et sans émissions. CATF opère à l'échelle mondiale, avec un fort accent sur le soutien aux technologies innovantes et aux solutions politiques pour répondre à la crise climatique de manière efficace et abordable.

Description

• The Director, Mass Market Acquisition and Engagement leads CATF’s mass marketing strategy to build, steward, and fundraise from a large, engaged base of digital supporters and subscribers. • Driving measurable growth in revenue, brand awareness, and influence. • Responsible for creating and managing the end-to-end marketing funnel, including identification, targeting, acquisition, engagement, conversion, retention, and stewardship of CATF’s mass market audience. • Bring strategic leadership, cross-functional collaboration, and data-driven execution to expand reach, improve performance, and accelerate impact. • Develop and execute a comprehensive, organization-wide mass-market acquisition and engagement strategy and pipeline. • Lead multi-channel acquisition strategies (email, social, search, display, paid media, and events) that build and diversify CATF’s supporter base. • Establish key performance indicators and optimize the marketing funnel—from awareness to engagement to conversion to long-term retention. • Manage marketing firms, consultants, and direct media buys.

🎯 Exigences

• 10+ years of progressive experience in digital marketing, acquisition, and/or revenue growth roles—preferably within mission-driven organizations. • Proven track record of managing full-funnel marketing strategies that drive measurable audience and revenue outcomes. • Experience with paid media, conversion optimization, email lifecycle marketing, text, mailers, CRM systems, audience segmentation, and analytics platforms. • Strategic thinker with strong analytical and data-driven decision-making skills. • Deep understanding of digital marketing channels and best practices for acquisition, engagement, and retention. • Excellent communication and collaboration abilities; able to translate strategy into execution with cross-functional teams. • Strong project management skills with the ability to manage multiple priorities in a fast-paced environment. • Passion for CATF’s mission and the ability to communicate climate and energy issues in ways that resonate with diverse and global audiences. • Strong judgment and experience on brand cultivation and messaging.

🏖️ Avantages

• Health insurance • Retirement contributions • Generous paid time off • Flexible work arrangements

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