Senior Marketing Specialist

Emploi pas sur LinkedIn

🕒 il y a 15 jours

🇺🇸 États-Unis – Télétravail

⏰ Temps Plein

🟠 Senior

🎡 Marketing

👻 Score fantôme 12%

Ce que ça veut dire : la probabilité que cette offre reste ouverte sans recrutement actif.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Clear Star

Site WebLinkedInTous les Emplois

1 - 10 employés

Fondée en 2023

💼 Conseil

🏛️ Gouvernement

👥 RH Tech

Consulting • Government • HR Tech

Clear Star est un cabinet de conseil spécialisé dans l'accompagnement des organisations gouvernementales pour adopter de nouveaux modèles opérationnels et améliorer leur efficacité organisationnelle. L'entreprise se spécialise dans la résolution de défis liés à la culture du leadership, la formation d'équipes de haute performance, et la transformation opérationnelle globale. Clear Star vise à favoriser l'autonomie au sein des organisations grâce à une gamme d'outils diversifiés comprenant le coaching, les ateliers et les méthodologies agiles, garantissant à leurs clients la capacité de naviguer et de prospérer dans un environnement en constante évolution.

Description

• Formulate, design, and execute custom web pages and landing pages • Redesign ClearStar webpages according to current branding guidelines • Develop graphics, videos, and other visual website content • Optimize website content for search engines and AI-powered search using SEO and GEO best practices • Monitor, analyze, and report on website analytics • Use AI-powered tools and emerging marketing technologies to improve content creation, campaign execution, reporting, and team efficiency • Research and recommend marketing tools, processes, and best practices • Research, evaluate, and recommend lead- and demand-generation opportunities, channels, and tactics • Develop, launch, manage, and optimize multi-channel digital lead-generation campaigns • Create and manage landing pages, forms, CTAs, and conversion paths • Collaborate with Sales on target accounts, buyer personas, and revenue goals • Monitor campaign performance and conversion metrics to improve ROI • Conduct A/B testing and implement continuous optimization • Analyze market trends, competitor activities, and audience behaviors • Develop and implement social media strategies • Create engaging social content and manage scheduling • Monitor social media conversations and respond to inquiries in an on-brand manner • Write and edit copy for social media, email newsletters, and other marketing materials • Develop graphics and videos for social media • Manage the content calendar and distribution strategy • Source and secure third-party content with partners • Identify marketing opportunities, process improvements, and innovative growth ideas • Support the Director of Marketing and VP of Sales & Marketing with marketing and content-related coordination and execution • Prepare materials for executive meetings • Coordinate content production to deliver strategic initiatives on time and within budget • Improve brand awareness, engagement, SEO/AI citations, lead generation, content effectiveness, and Marketing-Sales alignment

🎯 Exigences

• Bachelor’s degree in Marketing, Communications, or a related field • 6+ years of experience in a Marketing Specialist, Generalist, Manager, or similar role • Thorough understanding of traditional and digital marketing disciplines, including SEO/GEO, social media, email, and content marketing • Expert-level proficiency in Microsoft Office and Adobe Creative Suite • Experience utilizing LLMs/AI for content development, visual graphics, and marketing efficiency • Strong graphic design sensibility and attention to visual quality and brand consistency • Experience with web analytics platforms and tools, such as Google Analytics and Google Ads • Knowledge of HTML, CSS, and WordPress • Experience with Martech platforms, including HubSpot • Basic video editing skills and familiarity with webinar platforms, such as GoToWebinar • Demonstrable experience with marketing data analytics • Exceptional written and verbal communication skills with strong attention to detail • Commercial awareness and a creative, solutions-oriented mindset • Reliable, secure high-speed internet connection; cable or fiber preferred, with minimum 75 Mbps download / 10 Mbps upload • Dedicated, noise- and distraction-free home office with strong wireless or wired Ethernet connection • Valid physical address; PO Boxes not supported • Ability and desire to communicate and collaborate via chat and webcam • H-1B Visa Sponsorship is not available • Preferred: Professional marketing certification, such as American Marketing Association • Preferred: Experience in background screening, drug testing, HR technology, or B2B SaaS marketing

🏖️ Avantages

• Paid healthcare and life insurance premiums • Low-cost dental and vision insurance • Company-paid basic life insurance • Company-paid Short-Term Disability policy • Employee assistance program • 401(k) matching up to 4% • Time off • 9 company-paid holidays • 2 additional days of paid time off for volunteer activities • Learning and development opportunities • Searching for Stars Employee Referral Program • Remote-first culture with flexibility • Digital tools and resources to support connection and collaboration