Segment Marketing Lead

🕒 il y a 1 mois

🇺🇸 États-Unis – Télétravail

⏰ Temps Plein

🟠 Senior

🎡 Marketing

👻 Score fantôme 13%

Ce que ça veut dire : la probabilité que cette offre reste ouverte sans recrutement actif.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Colibri Group

Site WebLinkedInTous les Emplois

1001 - 5000 employés

🏥 Santé

💼 Conseil

🍽️ Alimentation et boissons

Healthcare • Consulting • Food & Beverage

Colibri Group est un leader dans le domaine de l'éducation professionnelle, dédié à aider les individus à progresser et à s'adapter dans leur carrière. L'entreprise propose des expériences d'apprentissage de premier ordre, adaptées à diverses professions, notamment l'immobilier, la santé, les services financiers, l'enseignement, l'évaluation et la comptabilité. Colibri Group s'enorgueillit d'une approche holistique de l'apprentissage professionnel, offrant des programmes éducatifs engageants, des opportunités de mentorat et des ressources qui s'alignent avec les intérêts et les objectifs de ses étudiants. À travers ses programmes, Colibri Group permet à des millions de professionnels d'atteindre leurs objectifs de carrière et de prospérer dans divers secteurs.

Description

• Own and evolve the marketing strategy for the Nurse Practitioner segment, connecting customer needs and business goals across awareness, acquisition, engagement, and retention • Build a deep understanding of the Nurse Practitioner audience by combining customer research, market and competitive trends, campaign performance, and direct feedback • Translate insights into clear positioning, messaging, offers, campaigns, and lifecycle programs that feel relevant to Nurse Practitioners and support measurable growth • Lead integrated, full-funnel plans with channel owners and agency partners across paid search, paid social, CRM and email, SEO, organic social, direct mail, and emerging channels • Use acquisition, conversion, engagement, retention, revenue, and return on marketing investment data to prioritize opportunities, guide testing, and improve performance • Lead and develop a team of marketing managers and coordinators while creating alignment across Product, Brand, Analytics, Creative, Operations, channel teams, and business leadership

🎯 Exigences

• 7+ years of B2C marketing experience, including a strong track record leading integrated, multi-channel growth programs • Experience owning the strategy for a defined customer audience, segment, product line, or business area and being accountable for measurable results • Strong understanding of digital acquisition and lifecycle marketing, with the ability to guide specialists and agencies without needing to be the hands on operator in every platform • Comfort using customer research, funnel data, testing results, and financial or performance metrics to make decisions and prioritize investments • Experience managing and developing people, setting clear priorities, and creating accountability while supporting growth and learning • Strong communication and cross-functional influence, including the ability to translate strategy into practical action in a matrixed environment • A bachelor's degree in marketing, business, healthcare administration, or a related field, or equivalent practical experience. Experience in healthcare, education, professional certification, or another regulated industry is helpful but not required

🏖️ Avantages

• Own a clearly defined customer audience and see the connection between your strategy and meaningful acquisition, engagement, and retention outcomes • Help shape a growing segment-led marketing model and build practices that can scale across Colibri Healthcare • Lead a team while partnering with experts across channels, product, analytics, creative, and operations rather than working in isolation • Support healthcare professionals at important moments in their careers through education designed to help them grow and succeed