Director, Growth Marketing

🕒 il y a 7 mois

🇺🇸 États-Unis – Télétravail

⏰ Temps Plein

🔴 Expert

📈 Marketing de croissance

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Cresta

Site WebLinkedInTous les Emplois

51 - 200 employés

☁️ SaaS

🤖 Intelligence artificielle

🏢 Entreprise

SaaS • Artificial Intelligence • Enterprise

Cresta est une plateforme d’IA de classe entreprise conçue pour améliorer les performances des centres de contact en intégrant des agents humains et virtuels. L’entreprise propose des outils tels que Conversation Intelligence, Agent Assist et Virtual Agents, qui exploitent une IA générative en temps réel pour améliorer l’expérience client, stimuler la croissance du chiffre d’affaires et accroître la productivité des agents. Grâce à sa plateforme d’IA, Cresta aide les entreprises des secteurs de la finance, des télécommunications et du retail à réduire leurs coûts et à gagner en efficacité en transformant les interactions clients en enseignements exploitables. En se concentrant sur les comportements qui génèrent des résultats commerciaux, Cresta vise à élever le standard du service client et à maximiser le retour sur investissement pour ses clients.

Description

• Design, unify, and execute the end-to-end growth strategy from awareness through activation across web, paid media, automation, content, and product-led initiatives to drive qualified pipeline and revenue • Lead and optimize performance marketing with a focus on efficiency, scalability, and ROI • Oversee website strategy and conversion rate optimization, ensuring the site serves as a high-converting demand engine and brand experience • Develop and scale SEO/AEO and content performance initiatives to expand reach and drive high-intent organic traffic • Implement a robust experimentation framework for A/B testing and new channel evaluation • Collaborate cross-functionally with Product, Product Marketing, RevOps, and Sales to ensure channel strategies align with audience segments and pipeline goals • Own marketing analytics and attribution for digital channels, delivering clear insights on performance and impact • Manage agency and vendor relationships to ensure alignment and quality • Build, mentor, and grow a high-performing team • Partner with RevOps to evaluate, implement, and optimize the growth marketing tech stack, driving better data visibility, automation, and performance measurement

🎯 Exigences

• Bachelor’s degree in Marketing, Business or related field; MBA or advanced degree a plus • 7+ years of progressive experience in B2B SaaS marketing, including at least 3 years in a growth leadership role • Proven track record of owning pipeline and revenue targets and delivering measurable business impact through digital channels • Deep expertise in paid acquisition, SEO, website optimization, and analytics; strong understanding of full-funnel marketing • Experience working with enterprise buyer journeys and ABM motions • Proficiency with tools like Google Ads, LinkedIn Ads, GA4, HubSpot, Salesforce, Clay n8n, SEMrush, and dashboarding tools such as Looker or Tableau • Deep analytical expertise, data-driven mindset, and strong understanding of data architecture and system interconnectivity • Collaborative, growth-oriented leader with experience managing internal teams and agencies

🏖️ Avantages

• Comprehensive medical, dental, and vision coverage with plans to fit you and your family • Flexible PTO to take the time you need, when you need it • Paid parental leave for all new parents welcoming a new child • Retirement savings plan to help you plan for the future • Remote work setup budget to help you create a productive home office • Monthly wellness and communication stipend to keep you connected and balanced • In-office meal program and commuter benefits provided for onsite employees