Events Marketing Manager

🕒 il y a 1 jour

🌐 Royaume-Uni, Irlande – Distant

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💵 $93 000 - $110 000 / an

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

🎪 Événementiel

👻 Score fantôme 1%

infoinfo

🗣️🇺🇸🇬🇧 Anglais requis

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Logo of Customer.io

Customer.io

51 - 200 employés

Fondée en 2012

☁️ SaaS

📣 Marketing

💰 Series A en 2022-03

SaaS • Marketing

Customer. io est une plateforme d’engagement client qui aide les entreprises à créer des parcours personnalisés sur plusieurs canaux — email, SMS et messages in‑app — en s’appuyant sur des données first‑party. La plateforme propose des solutions pour concevoir et automatiser des messages avec un haut niveau de flexibilité et de personnalisation. Elle inclut des fonctionnalités telles que des pipelines de données pour gérer les données clients, des éditeurs visuels de workflows pour l’automatisation, ainsi que des outils d’analytics et d’A/B testing pour optimiser les campagnes de messaging. Conçue pour accompagner la croissance d’entreprises de toutes tailles, Customer. io s’intègre à vos outils existants et offre un environnement sécurisé et conforme, avec une disponibilité élevée (uptime), ce qui en fait un choix de confiance pour plus de 7 400 marques dans le monde.

Description

• Own and manage the EMEA in-person events calendar, including field events, hosted experiences, sponsored conferences, and activations • Define goals, audiences, formats, and success metrics for EMEA markets • Evaluate EMEA sponsorships, speaking slots, and event formats • Coordinate with cross-functional partners to align events with global campaigns and EMEA audiences • Manage vendor coordination, timelines, run-of-show, speaker preparation, and on-the-ground event support • Develop event assets and presentations with Content, Brand, Product Marketing, and Sales • Oversee registration flows, pre-event communications, and attendee experience • Run the monthly EMEA webinar end to end, including topic and speaker selection, registration, promotion, and follow-up • Build and optimize registration pages, forms, and workflows • Execute multi-channel promotion across email, social, and partner channels • Ensure lead capture, routing, and follow-up are completed correctly • Track pipeline, revenue, deal acceleration, and event engagement • Share insights and recommendations to improve ROI and attendee experience • Maintain documentation, templates, and scalable workflows • Ensure clean attribution and accurate reporting across systems

🎯 Exigences

• Based in the UK or Ireland (London or Dublin ideal) • 4+ years in event marketing within B2B SaaS • Experience running in-person events across formats, ideally across multiple EMEA markets • Experience running webinars • Strong project management skills • Experience collaborating with Sales and supporting event-driven follow-up • Comfortable with marketing automation tools, including Customer.io and Marketo • Experience with Salesforce • Familiarity with webinar platforms including Livestorm, Zoom, and Sequel • Familiarity with event management tools • Understanding of lead capture, UTMs, and event pipeline attribution • Ability to partner with Rev/Marketing Ops to troubleshoot data flows and ensure clean reporting • Comfortable with 15%+ travel • Successful completion of a background check and employment verifications

🏖️ Avantages

• 100% coverage of medical, dental, vision, mental health, and supplemental insurance premiums for you and your family • 16 weeks paid parental leave • Unlimited PTO • Stipends for remote work and wellness • Professional development budget • Inclusive benefits package supporting well-being and growth

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