Patient Marketing Manager

🕒 il y a 19 jours

🇺🇸 États-Unis – Télétravail

💵 $115 000 - $140 000 / an

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

🎡 Marketing

👻 Score fantôme 20%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Daymark Health

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1 - 10 employés

Fondée en 2024

🏥 Santé

⚕️ Assurance santé

💊 Pharmaceutique

Healthcare • Healthcare Insurance • Pharmaceuticals

Daymark Health est une organisation de soutien aux soins contre le cancer qui se concentre sur l'autonomisation des patients tout au long de leur parcours de cancer. Elle offre des soins personnalisés adaptés aux besoins individuels, mettant en relation les patients avec leurs médecins traitants, oncologues et équipes de soins pour une expérience fluide. Les services incluent des soins à domicile, la gestion des symptômes, un support 24/7 et la navigation des ressources de soutien social, assurant une assistance complète tout au long du processus de traitement.

Description

• Shape Daymark's patient acquisition and engagement strategy • Develop and execute multichannel campaigns across print collateral, email, SMS, direct mail, out-of-home, and digital • Write patient- and provider-facing emails, brochures, landing pages, scripts, and collateral • Partner with the enrollment team with materials, messaging, and campaigns to convert prospective patients • Own the patient marketing calendar, including scheduling, building, and deploying campaigns • Use marketing automation platforms and CRM tools to deliver targeted, personalized communications • A/B test and optimize campaigns to improve enrollment and engagement • Monitor and analyze campaign performance to inform future activity • Use data-driven insights to tailor messaging throughout the prospective patient journey • Ensure patient and enrollment communications meet HIPAA, TCPA, and other consent requirements • Build repeatable processes and campaigns that measurably support new patient enrollment

🎯 Exigences

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent experience • 4-7 years of progressive marketing experience, with B2C or direct-to-consumer work required • Portfolio of writing samples showing ability to write independently and on-brand • Hands-on experience building and deploying lifecycle campaigns in a marketing automation platform, including segmentation, personalization, and A/B testing • Experience running multichannel campaigns across email, SMS, direct mail, and print, with a track record of tying them to conversion or acquisition metrics • Comfort working in a CRM; Salesforce preferred • Working knowledge of HIPAA, TCPA, and CAN-SPAM compliance, or ability to learn quickly and partner with compliance • Strong project management skills and experience managing multiple workstreams and shipping on schedule • Experience using AI tools such as LLMs, content generation, and analysis tools • Strong independent writing skills for patient- and provider-facing content • Experience developing and executing campaigns across email, SMS, direct mail, print, digital, and ideally out-of-home • Fluency with marketing automation platforms and CRMs; basic HTML knowledge is a plus • A/B testing, performance analysis, and data-driven optimization skills • Ability to work independently in a dynamic, fast-paced, early-stage environment • Ability to collaborate across marketing, enrollment, clinical, and operations • Alignment with Daymark's mission; healthcare, patient marketing, or regulated-industry experience is a bonus • Patient-facing roles require Basic Life Support (BLS) certification and compliance with Daymark's Employee Vaccination and Testing policy by the start date

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