Senior Product Manager, HCP Marketing

🕒 il y a 17 jours

🇺🇸 États-Unis – Télétravail

💵 $170 000 - $197 911 / an

⏰ Temps Plein

🟠 Senior

✅ Responsable Produit

🗣️🇺🇸🇬🇧 Anglais requis

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Logo of Definium Therapeutics

Definium Therapeutics

51 - 200 employés

Fondée en 2019

🧬 Biotechnologie

💊 Pharmaceutique

Biotechnology • Pharmaceuticals

Definium Therapeutics est une entreprise de biotechnologie en phase clinique qui développe des thérapeutiques dérivées de substances psychédéliques pour des troubles psychiatriques et neurodéveloppementaux. La société se concentre sur des formulations pharmaceutiquement optimisées de lysergide (LSD) et un énantiomère R de MDMA pour traiter des conditions telles que le trouble dépressif majeur, le trouble anxieux généralisé, et les symptômes principaux du trouble du spectre autistique, faisant progresser les candidats à travers les essais précliniques et cliniques avec une approche dirigée par la science et soutenue par des preuves.

Description

• Support development and execution of HCP marketing strategy aligned with brand objectives and commercial priorities • Contribute to brand planning, launch readiness, and tactical planning processes • Help shape HCP promotional strategy and messaging based on customer insights, market dynamics, and competitive intelligence • Translate complex scientific and clinical data into clear, compelling HCP-focused promotional narratives • Identify opportunities to optimize HCP engagement across customer touchpoints and channels • Lead development and execution of HCP promotional initiatives to support brand performance and launch objectives establishing scalable commercial processes and operating discipline within a growing organization • Own assigned promotional workstreams from strategy through execution, measurement, and optimization ensuring flawless delivery while balancing speed, quality and compliance • Develop tactical plans aligned with approved strategic direction, including timelines, budgets, and execution plans • Serve as primary day-to-day marketing lead with the AOR across HCP promotional initiatives • Provide clear strategic direction, feedback, and decision-making to agency partners to ensure high-quality deliverables • Partner closely with Medical, Regulatory, Legal, Commercial Operations, Sales, Market Access, Analytics, and Market Research teams to drive aligned execution • Lead promotional materials through review and approval processes in partnership with cross-functional stakeholders • Leverage market research, analytics, field insights, and competitive intelligence to inform decision-making • Monitor performance of promotional initiatives and identify opportunities for optimization • Manage HCP marketing budgets across assigned initiatives tracking timelines, milestones, deliverables, and agency spend

🎯 Exigences

• Minimum bachelor’s degree required; advanced degree (MBA, PharmD, MS, or related field) preferred • Minimum 7 years pharmaceutical or biotech commercial experience • HCP marketing experience with demonstrated promotional ownership • Proven experience developing and executing HCP promotional campaigns • Ability to translate scientific complexity into effective commercial promotion • Strong strategic thinking with demonstrated executional excellence • Strong cross-functional collaboration and stakeholder management capabilities • Strong communication and platform skills (will be the face of marketing to the field force) • Analytical mindset with ability to draw actionable insights from multiple data sources • Experience managing agency partners required • Experience working within promotional review / MLR processes required • Launch experience strongly preferred • CNS / psychiatry / specialty pharmaceutical experience preferred • Experience in small biotech or fast-paced growth environments strongly preferred • Up to 40% travel will be required based upon business needs.

🏖️ Avantages

• 100% paid health benefits including Medical, Dental and Vision for you and your dependents • 401(k) program with company match and vesting after the turn of the first month after your start date • Flexible time off • Generous parental leave and some fun fringe perks!

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