Manager, Customer Analytics

Emploi pas sur LinkedIn

🕒 il y a 1 jour

🦀 Maryland – Distant

🦀 Maryland – Remote

💵 $94 000 - $140 000 / an

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

👔 Manager

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dentsu Austria

Site WebLinkedInTous les Emplois

51 - 200 employés

Fondée en 1900

🤝 B2B

📱 Médias

🏢 Entreprise

B2B • Media • Enterprise

dentsu Austria fait partie du groupe Dentsu et sert de partenaire de croissance et de transformation intégré pour les grandes organisations du monde entier. L'entreprise se concentre sur la poussée des frontières de la transformation des affaires et de la croissance durable, en fournissant des services de classe mondiale et des solutions intégrées. Dentsu Austria s'engage à innover et à créer des expériences qui enrichissent chaque entreprise, avec un fort accent sur la recherche, l'analyse et les tendances médiatiques. En s'appuyant sur leur réseau mondial d'innovateurs, ils s'efforcent de simplifier les complexités et de générer des résultats impactants pour les marques, les personnes et la société.

Description

• Interpret campaign performance across email, digital media, CRM, and web • Conduct cross-channel effectiveness analysis (reach, frequency, audience quality, engagement) • Apply KPI frameworks and advanced analytics techniques to deepen performance insights • Lead measurement initiatives (attribution, audience strategy, cross-channel analysis) across multi-brand engagements • Support clean room analytics operations, including audience creation and activation workflows, identity resolution, and media partner integrations • Oversee data onboarding, integration, and quality, ensuring alignment with governance and privacy requirements • Maintain fluency in underlying data to validate outputs, challenge assumptions, and guide team direction • Identify opportunities to enhance measurement through automation, emerging tools (e.g. GenAI), and advanced optimization approaches • Deliver client-ready presentations and insight-driven narratives, translating complex findings into actionable recommendations • Manage multiple engagements, ensuring priorities, quality, and timelines are met • Mentor analysts and oversee work across data and analytics streams, including clean room and cross-source workstreams • Track and communicate program dependencies including technology investments and platform decisions

🎯 Exigences

• 5–8+ years in marketing or media analytics • Background in healthcare, pharmaceutical, or consumer health (including OTC/CPG) • Availability to begin the workday by 9:00 AM ET to support global team collaboration • Strong SQL and data analysis proficiency, with ability to guide technical design and review outputs • Proven ability to translate complex data into strategic insights and actionable recommendations • Demonstrated success leading client-facing engagements and managing stakeholder relationships • Strong project leadership, with the ability to manage multiple concurrent workstreams and analytics roadmaps • Experience with advanced analytics concepts (e.g., segmentation, predictive analysis, optimization approaches) • Exposure to or use of AI-assisted tools and automation to enhance analytical efficiency • Solid understanding of data privacy, governance, and compliance considerations

🏖️ Avantages

• Medical, vision, and dental insurance • Life insurance • Short-term and long-term disability insurance • 401k • Flexible paid time off • At least 15 paid holidays per year • Paid sick and safe leave • Paid parental leave