Senior Manager, Growth Marketing

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EdSights

Site WebLinkedInTous les Emplois

51 - 200 employés

Fondée en 2018

📚 Éducation

☁️ SaaS

🤖 Intelligence artificielle

🔥 Financement dans la dernière année

💰 €80 000 000 Private Equity Round - EdSights en 2025-09

Education • SaaS • Artificial Intelligence

<EdSights> EdSights est une plateforme dédiée à la réussite étudiante qui amplifie la voix des étudiants afin d'améliorer l'engagement, la rétention et la persistance dans les établissements d'enseignement supérieur. L'entreprise propose un système d'engagement SMS propulsé par l'IA, un chatbot IA pour un soutien étudiant disponible 24/7, ainsi que des analyses en temps réel incluant un indice de la voix des étudiants (SVS) qui permet d'identifier les opportunités d'intervention et d'obtenir des informations institutionnelles. EdSights s'associe aux universités pour fournir des données conversationnelles, des interventions automatisées et des intégrations qui réduisent la charge de travail des conseillers tout en augmentant la satisfaction et la rétention des étudiants.

Description

• Build and scale a multi-channel demand engine • Design, build, and execute multi-channel campaigns targeting our ideal customer profile, experimenting across owned channels, paid and organic social, search, industry partnerships, and ABM tactics to find what drives repeatable pipeline • Analyze campaign performance data to double down on what's working and quickly deprioritize what's not • Turn marketing activity into Sales-ready pipeline • Partner with RevOps to develop the signals to surface high-intent accounts to the BDR team in a format they can act on immediately • Work closely with Sales to identify and prioritize target accounts based on ICP fit, intent, and pipeline potential; align on campaign strategy and follow-up processes to ensure strong pipeline conversion • Own the marketing infrastructure that powers growth • Oversee and optimize website performance, including conversion rates and qualified inbound traffic • Develop and maintain reporting frameworks that connect marketing activity to revenue outcomes; Track key indicators including pipeline and revenue contribution • Drive the overall channel strategy • Manage campaign budget across channels, monitor ROI, and make spend allocation decisions grounded in performance data and testing priorities • Align EdSights' demand generation strategy to our overall growth strategy, in partnership with the Head of Marketing • Regularly report on campaign results and pipeline impact to Head of Marketing and GTM leadership

🎯 Exigences

• 4-6+ years of B2B demand generation experience, preferably at a growth-stage SaaS company • Data-driven & operationally rigorous: you bring deep experience running demand generation and you measure everything • Proven track record of building and scaling campaigns that directly source pipeline and revenue • Deep experience collaborating with Sales to fuel growth as a coordinated GTM team • Hands-on builder who thrives with ambiguity — you don't wait for a playbook to exist, you write it; not afraid to experiment, test new ideas, and iterate quickly • Proficiency with marketing automation and CRM systems, ideally HubSpot (marketing automation, workflows, lead scoring, reporting) and Salesforce (CRM, pipeline reporting, lead routing) • You actively use AI tools to move faster and produce better work • Ability to work independently and thrive in a fast-paced, remote environment

🏖️ Avantages

• Remote-friendly work • Unlimited PTO • Paid parental leave • Competitive compensation • New Apple hardware • 401k matching • Strong health and wellness benefits