Consumer Marketing – Growth Lead

🕒 il y a 1 jour

🏄 California – Distant

infoinfo

⏰ Temps Plein

🟠 Senior

📈 Marketing de croissance

🗣️🇺🇸🇬🇧 Anglais requis

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Repérée par Remote Rocketship il y a 1 jour

Toujours ouverte sur le site de Intuition Robotics. Vérifiée il y a 1 heure.

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Intuition Robotics

51 - 200 employés

🤖 Intelligence artificielle

🏥 Santé

Artificial Intelligence • Healthcare

Intuition Robotics a pour mission de prendre soin des personnes âgées grâce à un compagnon d’IA empathique, afin de les aider à vivre plus longtemps en meilleure santé, plus heureuses et plus autonomes. Sa technologie révolutionnaire s’appuie sur l’empathie pour créer ElliQ®, un compagnon d’IA qui établit une relation de confiance, favorise un engagement durable et encourage l’évolution des comportements chez les personnes âgées. Le produit agit comme un compagnon de soins proactif qui aide les utilisateurs à rester en bonne santé, actifs et motivés, tout en atténuant les effets de la solitude et de l’isolement social.

Description

• Drive full-stack execution across multiple domains to achieve revenue targets for the direct-to-consumer channel • Develop and execute ElliQ’s multi-channel growth strategy • Drive awareness, lead generation, and user acquisition • Discover and leverage channels including paid media, email, influencers, social, print, audio, TV, and communities • Test and optimize channels to maximize reach, engagement, and ROI • Oversee media buying and budget allocation • Create and optimize content and messaging for paid ads, websites, landing pages, newsletters, social media, email, and affiliate channels • Implement automated lifecycle marketing campaigns based on user behavior and engagement • Build and manage marketing analytics and reporting • Collaborate with product and customer success teams to align growth initiatives and enhance user experience • Stay ahead of industry trends and test new channels and best practices • Report directly to the Chief Strategy Officer

🎯 Exigences

• At least 3–5 years of experience in consumer marketing, growth, or user acquisition • Proven expertise in consumer electronics or subscription business models • Expertise in A/B testing, analytics, and performance tracking • Experience working with media-buying and campaign agencies • Experience managing ad buys and optimizing ROI and performance across Meta, Google, TikTok, and OpenAI • Strong copywriting and messaging skills for email campaigns, newsletters, landing pages, and paid ads • Proficiency in CRM and marketing automation tools, including Klaviyo, Shopify, Looker, and Google Analytics • Ability to manage complex projects across cross-functional teams • Self-starter with a proactive approach • Passion for helping people, especially older adults, and a customer-first mentality

🏖️ Avantages

• Remote work arrangement • Full-time employment

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