Senior Field Marketing Specialist

🕒 il y a 1 jour

🇺🇸 États-Unis – Télétravail

⏰ Temps Plein

🟠 Senior

🎡 Marketing

👻 Score fantôme 10%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Endava

Site WebLinkedInTous les Emplois

10 000+ employés

Fondée en 2000

🏥 Santé

📣 Marketing

📦 Logistique

💰 Post-IPO Debt en 2023-02

Healthcare • Marketing • Logistics

Endava est une entreprise technologique qui s'associe à ses clients pour favoriser un changement significatif grâce à des solutions technologiques innovantes. Avec plus de deux décennies d'expérience, Endava allie une ingénierie de classe mondiale, une expertise sectorielle, et une approche centrée sur l'humain pour transformer les entreprises à travers divers secteurs. Spécialisée dans des domaines tels que la finance et la banque, la santé, les médias, et les télécommunications, Endava met à profit sa connaissance spécifique de l'industrie pour créer des solutions qui répondent aux besoins évolutifs du marché. L'entreprise s'engage à bâtir des partenariats de confiance et à créer des impacts positifs pour les entreprises et les individus.

Description

• Develop and execute regional field marketing plans for North America aligned with commercial priorities • Design integrated campaigns combining digital marketing, events, content, ABM, and partner marketing • Collaborate with Sales leadership to identify target accounts, market opportunities, and campaign priorities • Tailor global marketing initiatives to regional market needs while maintaining brand consistency • Optimize marketing activities for demand generation, pipeline generation, and ROI • Advise regional Sales, Client Partners, and Industry leaders across North America • Support executive engagement programs and strategic client initiatives • Contribute to global campaigns, ABM initiatives, and marketing best practices • Design campaigns, agree target accounts, adapt regional messaging/content, and hand leads to Sales • Manage BANT-verified lead handover, follow-up support, and lead-quality reporting • Support account selection, ABM activation, and personalized content • Orchestrate global partner and industry events in North America • Lead regional event strategy, activation, and client experience • Deliver VIP client experiences at roundtables and C-Suite events • Build and publish client stories, thought leadership content, and PR stories • Facilitate client engagement and local filming • Drive client advocacy initiatives including client-hosted panels and industry-event speakers • Support local social content, audience management, and regional amplification • Track, analyze, and report campaign performance using CRM and marketing automation platforms such as HubSpot • Monitor MQLs, SQLs, influenced/generated pipeline, opportunity conversion, event ROI, and campaign engagement • Produce regular optimization reports and recommendations • Manage field/area marketing budgets and coordinate agencies, suppliers, venues, and marketing partners • Ensure activities are delivered on time, within budget, and according to procurement processes • Travel to execute key marketing events and initiatives

🎯 Exigences

• Must be located on the East Coast, EST • Ideally educated to bachelor’s degree level or holds a professional qualification • 5+ years of experience in B2B marketing, field marketing, demand generation, or integrated marketing • Experience within technology consulting, digital services, IT services, SaaS, or professional services is highly desirable • Proven experience managing integrated marketing campaigns and executive-level events • Strong project management and stakeholder management skills • Experience working closely with sales teams to support pipeline generation • Excellent written and verbal communication skills • Strong analytical mindset with experience using campaign performance metrics to drive decisions • Ability to manage multiple priorities across different regions and stakeholders • Experience with Account-Based Marketing (ABM) programs • Familiarity with CRM and marketing automation platforms such as Marketo, HubSpot, or similar • Experience working within a global matrix organisation • Knowledge of digital transformation, cloud, AI, software engineering, or consulting markets • Experience managing external agencies and strategic partnerships • Excellent spoken and written English language • Ability to conduct oral and written business communications to the highest level • Willingness and ability to travel for key marketing events and initiatives • Ability to attend internal and external meetings via video calls • Ability to work onsite at corporate or client offices as necessary • For business travel/event attendance: ability to lift 25 lbs • For business travel/event attendance: valid driver’s license and acceptable driving record

🏖️ Avantages

• Competitive salary package • Share plan • Company performance bonuses • Value-based recognition awards • Referral bonus • Career coaching • Global career opportunities • Non-linear career paths • Internal development programmes for management and technical leadership • Complex projects • Rotations • Internal tech communities • Training • Certifications • Coaching • Online learning platforms subscriptions • Pass-it-on sessions • Workshops • Conferences • Hybrid work • Flexible working hours • Employee assistance programme • Global internal wellbeing programme • Access to wellbeing apps • Global internal tech communities • Hobby clubs and interest groups • Inclusion and diversity programmes • Events and celebrations • Medical, Dental, vision, Disability coverage • Flexible Spending Accounts (Medical, Transit, and Dependent Care) • Employer Paid Life Insurance and AD&D Coverages • Health Savings account paired with low-cost High Deductible Medical Plan • 401(k) Safe Harbor Retirement plan with employer match with immediately vest

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