Senior Field Marketing Specialist

🕒 il y a 1 mois

🇺🇸 États-Unis – Télétravail

⏰ Temps Plein

🟠 Senior

🎡 Marketing

👻 Score fantôme 18%

Ce que ça veut dire : la probabilité que cette offre reste ouverte sans recrutement actif.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Endava

Site WebLinkedInTous les Emplois

10 000+ employés

Fondée en 2000

🏥 Santé

📣 Marketing

📦 Logistique

💰 Post-IPO Debt en 2023-02

Healthcare • Marketing • Logistics

Endava est une entreprise technologique qui s'associe à ses clients pour favoriser un changement significatif grâce à des solutions technologiques innovantes. Avec plus de deux décennies d'expérience, Endava allie une ingénierie de classe mondiale, une expertise sectorielle, et une approche centrée sur l'humain pour transformer les entreprises à travers divers secteurs. Spécialisée dans des domaines tels que la finance et la banque, la santé, les médias, et les télécommunications, Endava met à profit sa connaissance spécifique de l'industrie pour créer des solutions qui répondent aux besoins évolutifs du marché. L'entreprise s'engage à bâtir des partenariats de confiance et à créer des impacts positifs pour les entreprises et les individus.

Description

• Develop and execute regional field marketing plans for North America aligned with commercial priorities and business objectives • Design integrated campaigns combining digital marketing, events, content, ABM, and partner marketing • Collaborate with Sales leadership to identify target accounts, market opportunities, and campaign priorities • Tailor global marketing initiatives to regional market needs while maintaining brand consistency • Optimise marketing activities for demand generation, pipeline generation, and ROI • Advise regional Sales, Client Partners, and Industry leaders and support conversion of MQLs into closed-won business • Support executive engagement programmes and strategic client initiatives • Contribute to global campaigns, ABM initiatives, and global marketing best practices • Manage campaign execution, target-account alignment, regional messaging, content adaptation, and lead hand-off to Sales • Manage BANT-verified lead hand-over, follow-up support, and lead-quality reporting • Lead account selection, ABM activation, and personalised content • Orchestrate and execute global, regional, partner, industry, roundtable, and C-Suite events • Build and publish client stories, thought leadership content, and PR stories • Facilitate client engagement, local filming, and client advocacy initiatives • Support local social content, audience management, and regional amplification with Sales • Track, analyse, and report campaign performance using CRM and marketing automation platforms • Monitor MQLs, SQLs, influenced and generated pipeline, opportunity conversion, event ROI, and campaign engagement • Produce regular performance reports and real-time optimisation recommendations • Manage field and area marketing budgets and coordinate agencies, event suppliers, venues, and marketing partners • Ensure activities are delivered on time, within budget, and in accordance with procurement processes

🎯 Exigences

• Must be located on the East Coast and work EST • Ideally educated to bachelor’s degree level or hold a professional qualification (optional) • 5+ years of experience in B2B marketing, field marketing, demand generation, or integrated marketing • Experience in technology consulting, digital services, IT services, SaaS, or professional services highly desirable • Proven experience managing integrated marketing campaigns and executive-level events • Strong project management and stakeholder management skills • Experience working closely with Sales teams to support pipeline generation • Excellent written and verbal communication skills • Strong analytical mindset and experience using campaign performance metrics to drive decisions • Ability to manage multiple priorities across regions and stakeholders • Experience with Account-Based Marketing programs preferred • Familiarity with CRM and marketing automation platforms such as Marketo, HubSpot, or similar • Experience within a global matrix organisation preferred • Knowledge of digital transformation, cloud, AI, software engineering, or consulting markets • Experience managing external agencies and strategic partnerships • Strong relationship-management skills • Strong and effective communication skills • Very strong EQ, judgment, instincts, and problem-solving skills • Comfortable with high-volume, fast-paced workloads • Able to switch between strategic and tactical work • Effective team worker able to collaborate across the Endava business • Excellent spoken and written English • Thorough understanding of English and ability to conduct high-level oral and written business communications • Willingness and ability to travel for key marketing events and initiatives • Ability to participate in internal and external video meetings • Ability to work onsite at corporate or client offices as necessary • For business travel/event attendance: ability to lift 25 lbs • For business travel/event attendance: valid driver’s license and acceptable driving record required

🏖️ Avantages

• Competitive salary package • Share plan • Company performance bonuses • Value-based recognition awards • Referral bonus • Career coaching • Global career opportunities • Non-linear career paths • Internal development programmes for management and technical leadership • Complex projects • Rotations • Internal tech communities • Training • Certifications • Coaching • Online learning platform subscriptions • Pass-it-on sessions • Workshops • Conferences • Hybrid work • Flexible working hours • Employee assistance programme • Global internal wellbeing programme • Access to wellbeing apps • Hobby clubs and interest groups • Inclusion and diversity programmes • Events and celebrations • Medical coverage • Dental coverage • Vision coverage • Disability coverage • Flexible Spending Accounts (Medical, Transit, and Dependent Care) • Employer-paid life insurance and AD&D coverages • Health Savings Account paired with a low-cost High Deductible Medical Plan • 401(k) Safe Harbor Retirement plan with employer match and immediate vesting