Senior Growth Marketing Manager

🕒 il y a 9 jours

🇺🇸 États-Unis – Télétravail

💵 $95 000 - $115 000 / an

⏰ Temps Plein

🟠 Senior

📈 Marketing de croissance

🗣️🇺🇸🇬🇧 Anglais requis

D'où vient cette offre

Publiée sur la page carrières de EverCommerce, pas via un site d'emploi

Repérée par Remote Rocketship il y a 9 jours

Toujours ouverte sur le site de EverCommerce. Vérifiée il y a 2 heures.

Logo of EverCommerce

EverCommerce

1001 - 5000 employés

Fondée en 2016

🏥 Santé

💼 Conseil

📦 Logistique

💰 Private Equity Round en 2019-07

Healthcare • Consulting • Logistics

EverCommerce est la plateforme de commerce de services de premier plan, offrant des solutions SaaS intégrées, adaptées verticalement, à plus de 500 000 entreprises de services à l'échelle mondiale. Fondée en 2016, EverCommerce propose des solutions logicielles qui aident les entreprises à promouvoir leurs services, à rationaliser leurs opérations quotidiennes et à améliorer l'engagement client. La société se spécialise dans l'accélération de l'économie des services grâce à la transformation numérique dans plusieurs secteurs, notamment les services à domicile et sur le terrain, les services de santé, ainsi que le fitness et le bien-être. La technologie d'EverCommerce vise à accélérer la croissance, améliorer les opérations et augmenter la fidélisation pour les petites et moyennes entreprises, transformant la manière dont elles interagissent avec leurs clients grâce à des applications modernes numériques et mobiles.

Description

• Own CollaborateMD’s MQL and pipeline targets, tracking performance against quarterly baselines and adjusting channel mix and tactics to hit goals • Deliver weekly and monthly reporting on funnel performance, spend efficiency, and test results, with clear recommendations for what to scale, fix, or stop • Partner with RevOps on lead handoff definitions, lifecycle stages, and data quality standards • Own paid search, paid social, display, and remarketing strategy with the external paid agency and agency liaison • Translate brand priorities, ICP definitions, and messaging into briefs and hold the agency accountable for efficiency and lead quality • Test and evaluate new channels and campaign formats • Set topic priorities for AI-search and organic content clusters, and review and approve content briefs and blogs • Own keyword optimization and retesting on key product pages, tracking organic traffic and MQL impact • Design and run a cluster-based ABM and outbound pilot with Sales leadership • Build, enrich, and segment target account and contact lists for personalized outbound campaigns • Report on outbound-sourced MQLs and conversion by cluster • Plan and run expansion and cross-sell campaigns for existing customers • Define expansion segments and triggers and build targeted email, in-app, and sales-assist programs • Track marketing-generated expansion opportunities in Salesforce and report on expansion pipeline and conversion • Drive customer advocacy through reviews, testimonials, case studies, references, referrals, and customer-led content • Execute go-to-market launches in partnership with Product Marketing • Own the CollaborateMD event plan, including pre-event planning and post-event lead follow-up • Develop and manage partner marketing programs

🎯 Exigences

• 5+ years of experience in B2B SaaS or Health IT growth, demand generation, or performance marketing, ideally across multiple channels • Hands-on experience running paid media programs and managing agency partners, with a track record of improving efficiency and lead quality • Experience owning pipeline or MQL targets and reporting on results to leadership • Experience with or strong interest in ABM and outbound programs in partnership with Sales • Working knowledge of Marketo, Unbounce, HubSpot and Salesforce • Analytical mindset with a habit of testing, measuring, and acting on results • Strong communication skills and experience collaborating across Sales, Product Marketing, Brand, and RevOps • Comfort using AI tools in your daily workflow • Must be eligible to work without sponsorship • Healthcare or SMB software experience is a plus

🏖️ Avantages

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid • Continued investment in your professional development • Day 1 access to a robust health and wellness benefits package, including an annual wellness stipend • 401k with up to a 4% match and immediate vesting • Flexible and generous (FTO) time-off • Employee Stock Purchase Program

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