Senior Manager, Retail Marketing

🕒 il y a 1 mois

🇩🇪 Allemagne – Télétravail

⏰ Temps Plein

🟠 Senior

🎡 Marketing

👻 Score fantôme 20%

Ce que ça veut dire : la probabilité que cette offre reste ouverte sans recrutement actif.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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F11

Site WebLinkedInTous les Emplois

51 - 200 employés

Fondée en 2014

📣 Marketing

☁️ SaaS

🛒 Commerce de détail

💰 €4 942 611 Debt Financing - Factor Eleven en 2022-03

Marketing • SaaS • Retail

F11 est une plateforme de publicité digitale drive-to-store et un fournisseur SaaS pour les détaillants et marques physiques. L'entreprise fournit des outils pour planifier et exécuter des campagnes numériques locales, créer des publicités riches en médias avec son AdCreator, automatiser la distribution créative et cibler les audiences de manière contextuelle pour stimuler les visites en magasin. F11 propose des services gérés et des rapports de performance de campagne en temps réel tout en mettant l'accent sur la conformité à la confidentialité et l'optimisation centrée sur le détaillant.

Description

• Support the execution of retail media, partner marketing, and omnichannel activation initiatives in day-to-day client and business activities. • Track, analyze, and interpret KPIs, budgets, and performance trends to inform optimization decisions and commercial recommendations. • Prepare performance analyses and inputs for business cases for internal and client-facing discussions. • Translate customer strategy and retail priorities into actionable activation measures, with a focus on retail media, drive-to-store, and omnichannel offerings. • Support the development and rollout of monetization and partner marketing approaches across existing retail setups. • Contribute to rollout planning and performance optimization by providing data-driven recommendations and structured analysis. • Participate in retail media and activation-related meetings and support the preparation of clear, relevant decision-making materials. • Collaborate closely with Sales, Marketing, Category Management, Media Experts, and other relevant stakeholders to align execution and performance tracking. • Build a strong understanding of retailer and manufacturer needs, commercial drivers, and ecosystem dynamics to contextualize analyses and recommendations. • Support the migration of traditional offline and print activities into digital and omnichannel retail offerings.

🎯 Exigences

• 3–5 years of experience in consulting, ideally combined with relevant operational exposure, or 5–8 years of experience in commercially focused brick-and-mortar retail, FMCG, or related roles. • Good understanding of brick-and-mortar retailer and manufacturer ecosystems, including how commercial and activation goals are aligned. • Initial experience in drive-to-store, omnichannel activation, or commercially focused marketing topics. • Solid analytical skills, including KPI tracking, budget logic, performance evaluation, and data-based recommendations. • Initial experience supporting commercial growth topics, activation strategies, or partner marketing initiatives. • Ability to work in a structured and detail-oriented way in a fast-paced environment. • Strong stakeholder management and collaboration skills. • Clear and structured communication, including the ability to explain analytical and commercial topics simply. • High ownership of assigned topics and a proactive, hands-on mindset. • Interest in improving ways of working, including through automation and AI. • Fluency in German and English. • Retail media experience and partner marketing/monetization understanding are a strong plus. • Hands-on exposure to retail media setups in a brick-and-mortar retail environment, at a retailer, retail media network, media company, or a similar organization.

🏖️ Avantages

• Health insurance • Flexible working arrangements • Professional development