Senior Product Manager – Media Planner

🕒 il y a 2 mois

🇩🇪 Allemagne – Télétravail

⏰ Temps Plein

🟠 Senior

✅ Responsable Produit

👻 Score fantôme 40%

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🗣️🇺🇸🇬🇧 Anglais requis

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F11

51 - 200 employés

Fondée en 2014

📣 Marketing

☁️ SaaS

🛒 Commerce de détail

💰 €4 942 611 Debt Financing - Factor Eleven en 2022-03

Marketing • SaaS • Retail

F11 est une plateforme de publicité digitale drive-to-store et un fournisseur SaaS pour les détaillants et marques physiques. L'entreprise fournit des outils pour planifier et exécuter des campagnes numériques locales, créer des publicités riches en médias avec son AdCreator, automatiser la distribution créative et cibler les audiences de manière contextuelle pour stimuler les visites en magasin. F11 propose des services gérés et des rapports de performance de campagne en temps réel tout en mettant l'accent sur la conformité à la confidentialité et l'optimisation centrée sur le détaillant.

Description

• Own the Engine: Drive the strategy, roadmap, and execution for our Media Planning Module. • Solve for Complexity: Translate the nuances of retail-local advertising into scalable software logic. • Collaborate with Data Science: Define precision metrics, evaluate allocation logic, and spec model improvements. You will work side-by-side with engineers and data scientists to refine our proprietary algorithms. • Drive Operational Excellence: Obsess over how our Media Experts use the tool to eliminate friction and maximize the quality of automated media planning. • Bridge Business & Tech: Maintain a high-level view of how planning inputs translate into business outcomes while ensuring the technical feasibility and integrity of the underlying models.

🎯 Exigences

• 5+ years of product management experience, with at least 3 of those years specifically in SaaS AdTech or MarTech, focusing on planning or media tooling. • You possess a profound understanding of media planning (reach/frequency, geographic budget allocation, demographic targeting, and media mix). • You have worked at or deeply with planning software or equivalent. You know exactly where current industry tools succeed and where they fall short. • You are comfortable working with complex, algorithmic products. You can hold a technical conversation about model inputs/outputs without needing to code them yourself. • You are motivated by building high-performance internal tooling. You thrive in environments where the 'customer' is your internal team, and the 'product' is operational speed and intelligence. • Fluency in English is required; German language proficiency is a significant plus.

🏖️ Avantages

• Impact: You will own the foundational logic of a platform that is actively changing how physical retail operates. • High-Touch/High-Utility: We prioritize functional depth and automation quality over superficial UI/UX polish. • Fast-Paced: We operate with agility, avoiding the long, consensus-driven roadmaps found in large, traditional enterprises.

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