Demand Gen Marketer

🕒 il y a 1 mois

🇺🇸 États-Unis – Télétravail

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

🎡 Marketing

👻 Score fantôme 33%

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🗣️🇺🇸🇬🇧 Anglais requis

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Logo of Feathery

Feathery

51 - 200 employés

Fondée en 2021

🤖 Intelligence artificielle

💳 Fintech

🛡️ Assurance

🔥 Financement dans la dernière année

💰 Series unknown en 2025-11

Artificial Intelligence • Fintech • Insurance

Feathery est une plateforme d'automatisation de flux de travail et de documents axée sur l'IA pour les services financiers réglementés. Elle fournit un constructeur visuel de formulaires et de flux de travail, des modèles de documents et des signatures électroniques, une intelligence documentaire et audio/rencontres pour l'extraction de données à haute précision, des flux de travail collaboratifs et un éditeur en marque blanche. L'assistant IA de Feathery (Robin) génère et déploie des flux de travail à partir de commandes en langage naturel, exécute des décisions et fournit des insights, tout en se connectant à plus de 150 intégrations sectorielles. Le produit est spécialement conçu pour la gestion de patrimoine, les assureurs et les courtiers pour automatiser l'intégration, la souscription/soumission, la génération de propositions et de politiques, le traitement des réclamations et d'autres flux de travail réglementés tout en respectant les exigences de conformité SOC 2 et HIPAA.

Description

• Plan and execute multi-channel campaigns across outbound, paid, content, events, and partnerships • Build programs that generate qualified pipeline across target accounts in insurance and wealth management • Translate product positioning into high-performing campaigns and messaging • Own campaign calendars and align them with product launches and GTM priorities • Drive inbound and outbound pipeline through creative and data-driven initiatives • Partner with SDRs and AEs on account-based and outbound strategies • Optimize conversion from awareness through pipeline to revenue • Manage and improve lead generation, routing, and nurturing processes • Test new channels, audiences, and messaging • Analyze campaign performance and optimize based on data and insights • Identify scalable growth opportunities across paid, organic, and event channels • Build dashboards and reporting to track pipeline contribution and ROI • Partner with Product Marketing on messaging, positioning, and campaign strategy • Work with Sales to support pipeline goals and target accounts • Collaborate with leadership on go-to-market priorities and growth initiatives • Support product launches with integrated demand generation programs

🎯 Exigences

• 3–6+ years of experience in demand generation, growth marketing, or related roles in B2B SaaS • Proven track record of driving pipeline and revenue through marketing programs • Strong understanding of multi-channel marketing, including paid, outbound, content, and events • Data-driven mindset with experience analyzing and optimizing campaign performance • Ability to operate strategically and tactically in a fast-paced environment • Strong collaboration skills across marketing, sales, and product teams • Comfortable experimenting, iterating quickly, and learning from results • Experience in financial services, insurance, or other regulated industries • Familiarity with account-based marketing strategies • Experience working closely with SDR teams and outbound motions • Experience with marketing automation and CRM tools such as HubSpot and Salesforce • Background in high-growth B2B SaaS environments

🏖️ Avantages

• Competitive compensation and equity • HRA health plan • Unlimited PTO • Retirement: 401(k) plan • A supportive, low-ego team that values ownership and growth • Company offsites to connect and recharge

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