Senior User Acquisition Manager

🕒 il y a 7 jours

🇺🇸 États-Unis – Télétravail

⏰ Temps Plein

🟠 Senior

📈 Marketing de croissance

👻 Score fantôme 12%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Gear Games

Site WebLinkedInTous les Emplois

501 - 1000 employés

Fondée en 2006

🎮 Jeux vidéo

🤝 B2B

Gaming • B2B

Gear Games est un studio international de développement de jeux vidéo, fort de plus de 20 ans d’expérience et spécialisé dans le développement de jeux mobiles. L’entreprise crée des titres originaux en interne, auxquels jouent des millions de personnes, et propose à ses éditeurs et studios partenaires des services de développement, de live ops et de takeover. Gear Games dispose de plusieurs bureaux à l’international, notamment au Vietnam et à Milan, compte environ 400 collaborateurs et revendique 100 millions de téléchargements dans le monde. Le studio cite parmi ses partenaires de grands éditeurs tels que Scopely, Rovio, Riot Games et Warner Bros. Games, entre autres. Il recrute dans les domaines de la production, de l’art, du game design et des opérations live, en mettant l’accent sur des modèles de collaboration adaptés aux besoins de ses partenaires.

Description

• Develop and recommend user acquisition strategies, campaign plans, and marketing budgets for leadership review and approval • Own execution and ongoing optimization of approved acquisition plans • Manage campaign performance against ROAS, LTV, CAC, predictive LTV forecasting, and payback targets • Plan, launch, manage, and optimize performance marketing campaigns across Meta, Google, AppLovin, Unity, TikTok, Apple Search Ads, programmatic DSPs, and incentivized platforms • Manage relationships with external ad networks and technology vendors • Own measurement and attribution frameworks, including MMP configuration, campaign tracking, conversion events, and revenue signals • Partner with Product and Analytics to maintain accurate performance measurement • Develop and execute continuous creative testing with the Creative Lead • Analyze creative performance across acquisition, conversion, retention, and monetization metrics • Evaluate player quality, retention, engagement, and lifetime value using cohort analysis and predictive modeling • Maintain advertising account approvals and ensure compliance with platform policies and applicable regulations • Evaluate and test new acquisition channels, including influencers, affiliates, CTV, and web-to-app • Provide regular reporting on acquisition performance, marketing efficiency, player quality, and growth forecasts • Partner with General Management, Product, and Finance on investment opportunities and budget adjustments • Own app store presence on iOS and Google Play • Run app listing experiments, manage custom product pages and store listings, and optimize keywords and metadata • Measure store-change impact on conversion rate, CPI, organic uplift, blended CPI, and payback forecasts • Execute additional operational duties as assigned

🎯 Exigences

• US-based candidate • 5+ years of hands-on mobile user acquisition experience • Hands-on experience with 7 digit monthly budgets • Experience in F2P gaming, preferably with sophisticated monetization systems, high-value player segments, and long payback periods • Proven success managing and scaling user acquisition campaigns for established live-service games • Experience with predictive LTV modeling, ROAS optimization, payback analysis, and cohort-based performance evaluation • Hands-on ownership of ASO for a live mobile game, including store listing experiments, Apple custom product pages, Google custom store listings, and keyword optimization • Hands-on experience managing campaigns at scale across Meta and Google App Campaigns, plus at least one additional major advertising platform such as AppLovin, Unity, Snapchat, or TikTok • Strong working knowledge of mobile measurement platforms such as AppsFlyer, Adjust, or Singular • Knowledge of attribution methodologies and SKAN / AdAttributionKit • Experience navigating advertising policies, platform certifications, age-gating, and geographic targeting requirements • Strong analytical skills with proficiency in BI and product analytics tools such as Looker Studio, Amplitude, or Tableau • Ability to collaborate with Product, Analytics, Creative, and Finance teams • Strong organizational skills and ability to manage multiple campaigns and priorities simultaneously • Nice-to-have: experience across multiple markets and advertising channels • Nice-to-have: experience with web-to-app acquisition funnels and direct-to-consumer web stores • Nice-to-have: familiarity with incrementality testing, marketing mix modeling, and advanced attribution methodologies • Nice-to-have: experience developing creator, influencer, or affiliate acquisition programs

🏖️ Avantages

• International working environment • Opportunity to work remotely • Work with a global game development studio • Collaboration with international teams and industry partners

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