Senior Marketing Manager

Emploi pas sur LinkedIn

🕒 il y a 2 mois

🏖️ New Jersey – Distant

🏖️ New Jersey – Remote

⏰ Temps Plein

🟠 Senior

🎡 Marketing

🦅 Parrain de Visa H1B

Cette entreprise a parrainé des visas H1B par le passé.

👻 Score fantôme 17%

Ce que ça veut dire : la probabilité que cette offre reste ouverte sans recrutement actif.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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GenScript

Site WebLinkedInTous les Emplois

5001 - 10000 employés

Fondée en 2002

🏥 Santé

🧬 Biotechnologie

⚕️ Assurance santé

Healthcare • Biotechnology • Healthcare Insurance

GenScript est une entreprise biotechnologique de premier plan qui propose une large gamme de services en synthèse génique, production de protéines et édition génomique CRISPR. Avec un engagement pour des solutions fiables et de haute qualité, GenScript sert plus de 225 100 clients à travers le monde et détient un vaste portefeuille de brevets. L'entreprise vise à améliorer la recherche et le développement en sciences de la vie en offrant des produits et services innovants dans des domaines tels que la biologie moléculaire, la synthèse de peptides et le développement d'anticorps.

Description

• Own the development and execution of annual and quarterly marketing plans aligned to business priorities and commercial goals within designated segments • Lead complex, integrated, multi-channel campaigns from strategy and planning through execution, measurement, and optimization • Translate corporate, commercial, and product strategies into marketing programs that deliver measurable business outcomes • Independently manage campaign plans, budgets, timelines, stakeholder alignment, and performance tracking • Coordinate cross-functional teams including Commercial, Product Management, Scientific SMEs, Regional Marketing teams, and external partners to ensure successful delivery • Present campaign strategies, recommendations, and performance insights to senior leadership • Develop a deep understanding of customer segments, buying behaviours, decision-making processes, and market dynamics • Map customer journeys and ensure marketing activities support customers at each stage of the buying process • Partner with Product Management and Commercial teams to translate customer needs and technical capabilities into compelling value propositions, messaging, and campaigns • Leverage market insights, customer feedback, and performance data to continuously refine strategy and positioning • Develop content strategies that support demand generation, thought leadership, brand awareness, and customer engagement goals • Collaborate with R&D, Product Management, Commercial teams, and scientific SMEs to create customer-focused content across channels • Ensure messaging consistency, brand alignment, and content relevance throughout the customer journey • Champion ProBio's value proposition across campaigns, content, and customer touchpoints • Define KPIs and success metrics for campaigns and content initiatives • Analyze campaign, funnel, and engagement performance to optimize outcomes and maximize ROI • Provide recommendations based on performance data, customer insights, and market trends • Partner with digital marketing teams to continuously improve customer experience and demand generation effectiveness

🎯 Exigences

• 7+ years' experience in B2B marketing, campaign marketing, product marketing, or content marketing, preferably within life sciences, biotechnology, CDMO, or related industries • Proven success leading complex, integrated, multi-channel marketing campaigns that deliver measurable commercial results • Strong strategic planning and project leadership skills, with the ability to work independently and drive initiatives from concept to execution • Demonstrated experience building customer journeys, value propositions, and messaging frameworks for technical or scientific products and services • Excellent stakeholder management skills, with the ability to influence and collaborate across commercial, product, scientific, and leadership teams • Strong analytical mindset with experience using data and insights to optimize marketing performance • Exceptional communication, writing, presentation, and interpersonal skills, including experience engaging with senior stakeholders • Highly organized and capable of managing multiple priorities in a fast-paced, global environment • Experience working with scientific subject matter experts and within a regulated industry is highly desirable • Bachelor's degree required; MBA or advanced scientific qualification is a plus.

🏖️ Avantages

• Benefits include medical, dental, and vision insurance • 401(k) retirement plan with a company match that vests fully on day one • Paid parental leave after just three (3) months of employment • Paid time off policy that includes vacation time, personal time, sick time, floating holidays, and company holidays • Flexible spending and health savings accounts • Life and AD&D insurance • Short- and long-term disability coverage • Legal assistance • Supplemental plans such as pet, critical illness, accident, and hospital indemnity insurance • Commuter benefits • Well-being initiatives • Peer-to-peer recognition programs