Promotions Strategy Manager

🕒 il y a 1 mois

🤠 Texas – Distant

🤠 Texas – Remote

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

🧐 Stratégie

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Fliff Inc

Site WebLinkedInTous les Emplois

11 - 50 employés

🎮 Jeux vidéo

⚽ Sports

👥 B2C

💰 Venture Round en 2022-08

Gaming • Sports • B2C

Fliff Inc. est une plateforme de paris sportifs sociaux qui transforme les prédictions sportives en un jeu social ludique. L'entreprise offre aux utilisateurs des crédits quotidiens gratuits pour faire des pronostics sportifs et gagner des récompenses sans nécessiter aucun achat. Les utilisateurs peuvent gagner des Fliff Coins pour progresser dans les classements et obtenir des badges, ainsi que du Fliff Cash dans des jeux promotionnels, qui peuvent être échangés contre des prix. Fliff met l'accent sur l'interaction sociale, offrant des défis, des récompenses de fidélité et des primes de parrainage tout en restant conforme aux régulations sur les jeux à travers les États-Unis, excepté Washington.

Description

• Develop promotional strategies that support acquisition, engagement, retention, reactivation, loyalty, and monetization objectives. • Evaluate promotional performance and return on investment across offer types and customer segments. • Maintain competitive intelligence on promotional activity across relevant industries. • Own Fliff’s promotional calendar and portfolio across products and customer segments. • Design and execute structured testing plans for promotional initiatives in coordination with Analytics.

🎯 Exigences

• 5+ years of experience in promotions, loyalty, CRM, retention marketing, gaming operations, commercial strategy, or related disciplines. • Experience within sportsbook, fantasy sports, social gaming, social casino, mobile gaming, loyalty programs, or adjacent industries. • Strong understanding of promotional mechanics, customer incentives, and offer design. • Experience evaluating campaign performance and customer behavior. • Strong analytical and quantitative problem-solving skills. • Experience working cross-functionally with Marketing, Analytics, Product, and Finance teams. • Comfortable operating in a fast-paced, startup environment with a hands-on approach. • Experience working with promotional economics, customer segmentation, and incentive optimization (preferred). • SQL proficiency and experience with tools such as Tableau, Looker, Amplitude, Mixpanel, or similar analytics platforms (preferred). • Experience with CRM and marketing automation platforms such as Braze, Optimove, Salesforce Marketing Cloud, or similar tools (preferred). • Experience operating within regulated industries (preferred).

🏖️ Avantages

• Competitive compensation package, including base salary, benefits, and equity. • Unlimited/Flexible paid time off. • Health benefits, including medical, dental, and vision coverage, as well as generous parental leave. • Employee-sponsored 401(k). • $500 work-from-home stipend + Equipment & Accessories. • Work Remotely. • Opportunity for professional development in a dynamic, global setting. • A supportive, collaborative, and knowledge-driven workplace. An engaging and challenging role with the freedom to innovate and develop effective solutions.