Senior Digital Communications Manager

🕒 il y a 18 jours

🇺🇸 États-Unis – Télétravail

💵 $120 000 - $160 000 / an

⏰ Temps Plein

🟠 Senior

🗣️ Communication

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Gifthealth

Site WebLinkedInTous les Emplois

501 - 1000 employés

Fondée en 2020

🏥 Santé

📦 Logistique

💼 Conseil

💰 €40 000 000 Private Equity Round - GiftHealth en 2023-04

Healthcare • Logistics • Consulting

Gifthealth est une entreprise technologique axée sur l'accès des patients et la gestion des ordonnances, qui relie les patients, les prescripteurs, les pharmacies et les fabricants pharmaceutiques à travers une plateforme numérique unifiée. Elle simplifie l'inscription, la vérification électronique des avantages, l'autorisation préalable électronique et le soutien en matière de paiement/accessibilité tout en gérant la délivrance des ordonnances en pharmacie et les services de soutien aux patients. La plateforme fournit également aux fabricants des données exploitables et des insights sur les parcours des patients et la performance des marques, favorisant un accès plus rapide et plus fiable aux médicaments.

Description

• Own Gifthealth's email channel strategy and lifecycle roadmap aligned to commercial, clinician, and patient objectives • Translate lifecycle strategy into a communications framework covering acquisition, onboarding, activation, engagement, retention, adherence, and re-engagement • Identify where email drives value across customer and patient journeys • Build and maintain the lifecycle communications calendar and newsletter program • Establish lifecycle marketing best practices, governance, and operating processes • Manage segmented, permission-based audiences, marketing consent, and preference management • Design, build, launch, and optimize automated email journeys and triggered communications • Develop audience segmentation and personalization strategies using behavior, lifecycle stage, preferences, and other data signals • Partner with data, product, and operations to activate customer insights and behavioral triggers • Own end-to-end email production from briefing and audience definition through build, QA, deployment, and performance analysis • Establish KPIs and measurement frameworks for email and lifecycle marketing • Develop and manage testing across messaging, creative, segmentation, cadence, personalization, and journey design • Analyze campaign and journey performance and generate actionable insights • Report recommendations to stakeholders and leadership • Partner with brand and creative to ensure on-brand communications • Collaborate with product, growth, operations, clinical, analytics, and other teams • Serve as the internal subject-matter expert for email and lifecycle marketing • Advocate for useful, customer-focused communications • Develop audience, segmentation, consent, suppression, and communication governance frameworks • Ensure compliance with privacy, consent, deliverability, and healthcare communication requirements • Improve marketing technology, data flows, automation, and operational efficiency • Document processes and establish scalable ways of working

🎯 Exigences

• 6-9+ years of experience in lifecycle, CRM, retention, email, growth, or related marketing disciplines, with meaningful ownership of an email channel • Proven experience developing and executing end-to-end lifecycle and email strategies • Strong understanding of customer lifecycle marketing, segmentation, personalization, triggered communications, and marketing automation • Ability to turn customer data and behavioral insights into effective journeys and communications • Hands-on expertise with a modern marketing automation or ESP platform • HubSpot experience preferred; Salesforce Marketing Cloud experience also considered • Highly analytical and comfortable using performance data to make decisions and demonstrate impact • Strong project management skills • Excellent cross-functional collaboration skills • Strong copywriting and messaging instincts • Experience in healthcare, health tech, pharmacy, or another highly regulated environment desired • Experience in a fast-paced, high-growth environment desired • Comfort operating with ambiguity and creating structure desired • History of scaling lifecycle programs at a fast-growing company desired • Effective verbal and written communication • Ability to use computers and standard office technology for extended periods • Ability to review, analyze, edit, and produce written and digital content for extended periods • Ability to manage multiple projects, priorities, and deadlines simultaneously • Ability to participate in virtual and in-person meetings • Ability to maintain confidentiality and exercise sound judgment with sensitive information • Ability to occasionally work outside normal business hours • Ability to travel occasionally

🏖️ Avantages

• Fully remote work • Full-time employment • Occasional availability outside standard business hours for company announcements, product launches, industry events, or time-sensitive communications • Occasional travel for company meetings, healthcare/pharmacy conferences, industry events, or other business-related activities