Marketing Manager, Demand Generation – Cybersecurity Services

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CloudWave, Healthcare IT Solutions

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51 - 200 employés

Fondée en 1991

🔒 Cybersecurity

💰 Venture Round en 2014-05

Healthcare • Cybersecurity • Cloud Services

CloudWave est un fournisseur de solutions informatiques pour le secteur de la santé, spécialisé dans la cybersécurité et les services de cloud gérés. Ils proposent une gamme de services incluant la gestion informatique, l'hébergement cloud, la sauvegarde et la reprise après sinistre, ainsi que des solutions de cybersécurité spécialement conçues pour protéger les organisations de santé contre les cybermenaces et assurer la conformité. En se concentrant sur l'amélioration des infrastructures informatiques des hôpitaux, CloudWave soutient ses clients en offrant des conseils d'experts et une surveillance continue pour maintenir des opérations sécurisées et efficaces.

Description

• Own pipeline creation strategy and execution for the cybersecurity services segment, from targeting through handoff to sales • Build and optimize multi-channel campaigns (digital, events, email, partner, and outbound support) to create marketing-sourced and influenced pipeline • Measure, forecast, and improve funnel conversion and deal velocity, tying activities directly to segment revenue goals • Define and continuously refine ICP, personas, and segment positioning across the vertical(s) the company serves • Lead competitive intelligence and market messaging frameworks, translating technical capabilities into outcome-oriented narratives aligned to compliance and risk-reduction drivers • Partner closely with product marketing, delivery, and sales leadership to align GTM priorities, support new offering launches, and bring segment-level market intelligence into positioning decisions • Create persona- and stage-specific enablement bundles (decks, one-pagers, talk tracks, short videos, email sequences) that support both technical and non-technical sellers • Develop battlecards, competitive matrices, and objection-handling frameworks for key competitors and alternatives (status quo, in-house, etc.) • Support cross-sell motions across the full portfolio by designing campaigns and enablement that help legacy reps and acquired sellers confidently introduce cybersecurity services into existing accounts • Use buyer insights, campaign performance data, and regular feedback loops with sales leadership to continuously improve enablement effectiveness and shorten time-to-close

🎯 Exigences

• 710+ years in B2B marketing with a demonstrated focus on demand generation, integrated campaigns, and pipeline contribution in long-cycle, high-consideration environments (ideally cybersecurity, managed services, or adjacent IT services) • Proven ability to design and execute integrated campaigns that generate and influence pipeline, not just leads • Track record of operating both strategically and tactically as a player-coach in lean teams, with clear impact on pipeline, win rate, and sales productivity • Experience partnering directly with sales leadership and technical SMEs to translate complex offerings into buyer-centric stories and programs • Comfortable working cross-functionally across sales, product marketing, delivery, RevOps, and finance to align GTM and measurement • Proficiency with HubSpot or similar MAP/CRM stack (Marketo, Pardot, Salesforce) for campaign management, lead routing, and reporting • Experience building attribution and funnel reporting that links spend to pipeline, revenue, and CAC/LTV where data allows • Familiarity with integrations and automation tools (e.g., Zapier, APIs, enrichment tools) to connect marketing, sales, and service systems • Early adopter of AI tools (LLMs, copilots, analytics copilots) to accelerate research, content, business processes, and analysis while maintaining data security, quality, and brand standards • Working fluency in cybersecurity and managed services (e.g., EDR, MDR/XDR, network security, identity, cloud security, managed IT, etc.) • Experience with compliance-driven buyer environments (PCI, SOC 2, HIPAA, or similar regulatory frameworks) and how they drive urgency and budget • Understanding of multi-stakeholder buying committees (CIO, CISO, IT Director, Finance, Operations, Compliance) and how to create content and programs for each • Ability to translate technical solutions into outcome-based messaging for both technical and executive audiences • Ability to travel up to 25%

🏖️ Avantages

• Competitive salaries • Above average benefit packages • Health insurance • Flexible working hours • Professional development opportunities