Senior Product Owner – GDM

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Gray Media

Site WebLinkedInTous les Emplois

1001 - 5000 employés

Fondée en 1897

📱 Médias

👥 B2C

Media • B2C

Gray Media est une entreprise américaine spécialisée dans les médias de diffusion et numériques qui détient et exploite un portefeuille de marques télévisuelles et numériques. Ses propriétés et divisions comprennent des réseaux d'actualités locales et de sports (Gray Sports Networks, Raycom Sports), la publication numérique (Gray Digital Media, InvestigateTV, Live Assembly), des studios de production (PowerNation Studios), une marque de gastronomie/média (Tupelo Honey) et des partenariats avec Telemundo. L'entreprise propose des opportunités publicitaires, des relations avec les investisseurs et un récit communautaire axé sur des histoires locales à travers des plateformes de diffusion et en ligne.

Description

• Define and maintain a clear vision and roadmap for digital sales aligned with corporate digital strategy and revenue priorities. • Partner with Sales, Ad Operations, and Digital Development to translate goals—such as revenue growth, yield optimization, sponsorship packaging, and first-party data enablement—into actionable initiatives. • Identify workflow gaps across the sales lifecycle (pitch → proposal → trafficking →delivery → reporting) and drive scalable improvements. • Evaluate and incorporate emerging capabilities (e.g., audience targeting, identity solutions, clean rooms, predictive forecasting, automation) to improve sales outcomes and advertiser performance. • Collaborate with the Sr. Director, Product & Program Management, and Digital Technology leadership to define strategic milestones and coordinate dependencies across the broader product portfolio. • Own the product backlog and roadmap for sales-related initiatives, ensuring prioritization reflects business impact, customer needs, and technical feasibility. • Write detailed epics, user stories, and acceptance criteria to clearly communicate intent and value to engineering teams and stakeholders. • Lead sprint planning, backlog refinement, and release coordination across teams supporting ad tech, data, and digital platforms. • Partner with QA and DevOps to support stable releases, platform reliability, and consistent implementation across brands and markets. • Ensure delivered solutions are scalable across stations, reduce manual work, and improve speed-to-revenue. • Act as the primary product liaison between Sales/RevOps/Ad Ops, design, engineering, data/analytics, and station stakeholders. • Facilitate alignment on priorities, tradeoffs, timelines, and success metrics—ensuring clarity across teams and reducing execution friction. • Communicate progress, risks, and outcomes through consistent updates, dashboards, and release documentation. • Support change management: training, enablement materials, rollout planning, and feedback loops to drive adoption by sales and station teams. • Define KPIs and success metrics in partnership with GDM Sales and Gray Leadership Evaluate performance trends and stakeholder input to recommend ongoing optimizations and refine roadmap priorities. • Strengthen monetization quality and consistency by collaborating on ad experience strategy and cross-platform integration (CTV, mobile, web, FAST).

🎯 Exigences

• 2-4 years of experience as a Product Owner, Product Manager, or similar role supporting digital products and cross-functional delivery. • Demonstrated experience partnering with Sales, Revenue Ops, Ad Ops, or Advertising stakeholders on revenue-related initiatives. • Strong working knowledge of Agile practices (Scrum, Kanban, or hybrid) and backlog management discipline. • Proven ability to translate business goals into clear requirements and deliver outcomes through technical teams. • Strong communication skills across technical and non-technical audiences, with comfort facilitating alignment and decisions. • Preferred: Experience in media, publishing, OTT/streaming, or ad-supported digital platforms. • Familiarity with ad monetization systems and concepts such as GAM, SSAI/DAI, programmatic, pacing, targeting, measurement, and brand safety. • Knowledge of cloud and data ecosystem concepts (e.g., AWS/GCP, data pipelines, identity, first-party data strategy). • Experience with Jira/Confluence, analytics tools, and product discovery practices.

🏖️ Avantages

• Comprehensive Medical(Rx), Dental, and Vision Coverage • Health Savings Account with Company contributions • Flexible Spending Account • Employer-paid life and disability benefits • Paid parental leave benefits • Adoption and Surrogacy Benefits • 401(k) Plan, including matching and profit-sharing contributions • Employee Assistance Program • Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage • Paid Time Off, including Relocation PTO