Senior Product Manager, Growth

🕒 il y a 1 mois

🇺🇸 États-Unis – Télétravail

💵 $160 000 - $210 000 / an

⏰ Temps Plein

🟠 Senior

✅ Responsable Produit

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Greenlight

Site WebLinkedInTous les Emplois

201 - 500 employés

Fondée en 2014

💳 Fintech

📚 Éducation

👥 B2C

💰 €260 000 000 Series D en 2021-04

Fintech • Education • B2C

Greenlight est une entreprise de technologie financière dédiée à fournir des outils et des expériences d'éducation financière pour les familles, en mettant particulièrement l'accent sur les enfants et les adolescents. Elle propose une carte de débit spécialement conçue pour les enfants, soutenue par une application qui permet aux parents de surveiller les dépenses, d'automatiser les allocations et de fixer des objectifs d'épargne. Greenlight facilite une expérience d'apprentissage complète en incorporant la gestion des corvées, des opportunités d'investissement et un jeu éducatif financier qui enseigne des compétences monétaires pratiques. Elle inclut également des fonctionnalités de sécurité telles que le partage de localisation et les alertes de conduite pour garder les familles connectées et en sécurité. Grâce à des partenariats avec des banques, l'application offre divers plans personnalisables qui encouragent des habitudes financières intelligentes dès le plus jeune âge.

Description

• Own the end-to-end registration funnel: from the moment a visitor lands to the moment they become an active Greenlight family. • Identify and eliminate friction at every step: form design, identity verification, plan selection, payment, and onboarding handoffs. • Build and maintain a prioritized experiment backlog informed by funnel analytics, user research, and competitive teardowns. • Target 6+ experiments per month, designing tests that are statistically sound, fast to ship, and easy to learn from. • Define and own the primary success metric: reg conversion rate (reg complete / sessions) across the full funnel, with reg start as a leading indicator. • Tier experiment surfaces by traffic volume prioritizing high-volume flows where you can call wins on statistical significance in reg complete. • Optimize for quality of registrations, not just volume - track downstream signals including engagement and early retention. • Run A/B and multivariate tests across registration screens, pricing displays, plan framing, onboarding steps, and upsell surfaces. • Develop strategic growth initiatives beyond incremental optimization • Work closely with Marketing to ensure continuity between ad creative and landing/registration experience: reducing intent-to-action drop-off. • Partner with the Upgrades PM to create a coherent journey from acquisition through premium conversion. • Bring customer psychology to your decision-making: understand what motivates parents to start, what creates hesitation, and how to design flows that build confidence at each step. • Write sharp, actionable product requirements that unblock engineering rather than constrain it. • Work in an agile environment with a dedicated pod: maintaining high execution velocity while managing Legal and Compliance review in a regulated industry. • Communicate experiment results, product bets, and roadmap priorities clearly and regularly to senior leadership. • Iterate quickly: use post-launch data to inform the next experiment before the current one is cold.

🎯 Exigences

• 6+ years of product management experience, with a focus on conversion funnel optimization, growth, or registration/onboarding in a consumer-facing product. • A proven experimentation track record - you’ve run high-velocity experiment programs (4+/month) and know how to design, call, and sequence tests for maximum learning. • Deep comfort with funnel analytics: you should be ready to pull your own data, know your way around SQL or BI tools (Mixpanel, Amplitude, Looker), and can distinguish signal from noise. • Strong cross-functional instincts - you’ve navigated complex stakeholder environments including Risk, Legal, Compliance, and Payments, and know how to move fast within constraints. • Executive presence: you communicate up and across clearly, adapt your message to your audience, and don’t wait to be asked for updates. • Ownership mentality - you proactively identify gaps, propose solutions, and follow through. You don’t need a playbook to get started. • Urgency and scrappiness: experience in fast-paced, high-growth environments where speed matters and you figure things out yourself. • Customer psychology instincts - you think about why users behave the way they do, not just what they do.

🏖️ Avantages

• Medical, dental, vision, and HSA match • Paid life insurance, AD&D, and disability benefits • Traditional 401k with company match • Unlimited PTO • Paid company holidays and pop-up bonus holidays • Professional development stipends • Mental health resources • 1:1 financial planners • Fertility healthcare • 100% paid parental and caregiving leave, plus cleaning service and meals during your leave • Flexible WFH, both remote and in-office opportunities • Fully stocked kitchen, catered lunches, and occasional in-office happy hours • Employee resource groups