Senior Growth Marketing Manager, Temp – Parental Leave Coverage

🕒 il y a 8 jours

🏄 California, Colorado, +10 états de plus – Distant

🏄 California – Remote ⛰️ Colorado – Remote 🌽 Illinois – Remote 🦞 Maine – Remote 🎰 Nevada – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🍂 Massachusetts – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote 🤠 Texas – Remote ☕ Washington – Remote

💵 $155 000 - $195 000 / an

⏰ Temps Plein

🟠 Senior

📈 Marketing de croissance

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Grove Collaborative

Site WebLinkedInTous les Emplois

201 - 500 employés

Fondée en 2012

🛍️ eCommerce

🛒 Commerce de détail

🧘 Bien-être

eCommerce • Retail • Wellness

Grove Collaborative est un détaillant en ligne éco-responsable qui propose une large gamme de produits ménagers durables et non toxiques. Leur mission, "Beyond Plastic™", vise à réduire les déchets plastiques en offrant aux consommateurs des alternatives à la fois efficaces et respectueuses de l'environnement. Leur gamme de produits inclut des articles de nettoyage, des produits de soins personnels, des articles de santé et bien-être, et divers essentiels pour bébés, enfants, et animaux de compagnie, tous issus de marques de confiance répondant à leurs normes environnementales rigoureuses.

Description

• Grove is looking for a temporary Marketing leader to support our Acquisition function during a parental leave period for 3-4 months (starting ASAP, ending September). • Partner directly with the VP of Marketing to increase new customer acquisition within efficiency guardrails, helping to further refine creative strategy and new channel expansion. • Drive day to day operations with channel managers, internal and external creative resources, and reporting tools, while helping to refine our marketing strategy across channels and creative themes to enable near term growth. • Manage and optimize Grove’s social‑first content engine and creator ecosystem. • Refine and manage the distribution strategy across organic and paid channels to put that work in front of the right consumers. • Scale the content strategy by optimizing strategies on Grove’s core paid channels (Meta, TikTok, and Google). • Partner with Product and Ecommerce teams on landing page and funnel improvements, Merchandising on launches and assortment priorities for our third-party and owned brands, and Sustainability and human health experts to align messaging with Grove’s mission and values. • Manage and develop a small, high‑performing team, including managing and selecting agencies to augment in house resources.

🎯 Exigences

• Experienced growth marketer with strong creative instincts — 8+ years of experience in direct-to-consumer brand, content, or social marketing with a proven record of scaling profitable new‑customer volume. • Demonstrated understanding and execution of a modern marketing playbook — You’ve found scalable success outside of a media mix dominated by Google Search/PLA and Meta, where you’ve found creative, innovative, and sometimes unorthodox ways to get the best message in front of the right customer. • Organic operator beyond social: you’ve activated Reddit/forums, influencer/UGC, AEO/AIO and agentic commerce, and/or guerrilla/community tactics that measurably increase customer demand. • Creative‑curious and data‑driven: You can write a creative brief better than anyone else, translating creative concepting and theme ideation into assets that perform. You’re comfortable with tests, lift studies, and content‑assisted attribution; you define the right KPIs for awareness and demand, not just last‑click ROAS. • Builder and coach: you’ve hired, managed, and developed small, scrappy teams, balancing internal resources with agencies and contractors to meet your goals. • Mission‑aligned: You are passionate about sustainability and human health, giving you an intimate understanding of how to best engage and convert our target audience. • Technical depth in measurement & attribution: fluent in media mix modeling, multi-touch attribution, lift testing, and surveys to build an accurate view of incrementality and scale potential of each channel and tactic. • Shopify‑savvy collaborator: you’re comfortable partnering with Product and CX teams to improve funnels, maintain data needs and accuracy, and optimize for conversion. • Feedonomics (or similar) pro: hands‑on experience with product feed architecture, rule logic, diagnostics, and GMC policies.

🏖️ Avantages

• Competitive benefits - medical, vision, dental • Equity - shared success is core to our mission • Flexible Paid Time Off - we care most about results • Free VIP membership and 25% employee discount • Working for a company that believes that a small group of people can change the world for the better by creating products and funding initiatives that help the planet!