BI Data Analyst

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Growth Leads

Site WebLinkedInTous les Emplois

11 - 50 employés

Fondée en 2020

🤝 B2B

🎲 Jeux d'argent

📱 Médias

B2B • Gambling • Media

Growth Leads est une entreprise de marketing de performance et de génération de leads basée à Malte, spécialisée dans le secteur des jeux en ligne (iGaming). Elle exploite des portails de comparaison et produit du contenu optimisé pour le SEO, des avis et des espaces publicitaires pour générer des leads de haute qualité et de grande valeur pour les opérateurs de jeux. Growth Leads propose également des services de conception et développement web, de design graphique, de marketing vidéo et de SEO, et collabore avec des journalistes du secteur et des affiliés pour créer des placements médiatiques ciblés et des partenariats stratégiques.

Description

• Monitor, analyze, and report on the performance of our different acquisition channels. • Develop and maintain dashboards to track key metrics such as traffic sources, conversion rates, lifetime values. • Design and implement data strategies to optimize our marketing efforts. • Translate complex datasets into actionable insights to guide marketing decisions and growth initiatives. • Analyze user journeys to assess the potentials for optimization for our acquisition channels. • Design and analyze A/B tests for landing pages, offers, and affiliate traffic strategies. • Develop predictive models to forecast traffic, conversion, and revenue outcomes across affiliate segments. • Ensure the accuracy, integrity, and consistency of affiliate marketing data by working closely with engineering and product teams. • Define and enforce data collection standards and best practices. • Communicate findings and recommendations clearly to non-technical stakeholders. • Work with tools such as SQL, Python/R, Google Analytics, Looker/Tableau. • Identify reporting issues through anomaly detection and behavioral analysis. • Share best practices and help foster a data-driven culture.

🎯 Exigences

• 5+ years of experience in data analytics, ideally with 2+ years specifically in performance or affiliate marketing analytics. • Proficiency in SQL: Strong ability to query large datasets across multiple tables and optimize complex joins. • Experience with Analytical Tools: Hands-on experience with data visualization and BI platforms (e.g., Looker, Tableau, Power BI). • Statistical Programming: Working knowledge of Python or R for advanced analytics, data wrangling, and automation. • A/B Testing & Experimentation: Experience designing, executing, and analyzing split tests with an understanding of statistical significance. • Data Modeling & Forecasting: Ability to create predictive models and perform regression, cohort, and lifetime value analysis. • Deep knowledge of affiliate channels, performance marketing KPIs, attribution models, and conversion funnels is a plus. • Proven track record of turning data into actionable insights that drive business decisions and ROI improvements. • Experience working in fast-paced digital or e-commerce environments.

🏖️ Avantages

• Competitive salary • Lucrative commission structure • Private health care benefits • Flexible work schedules • Vibrant work environment • Excellent opportunities to learn and grow