Paid Channels Marketing Manager

🕒 il y a 2 mois

🐻 Alaska, California, +1 états de plus – Distant

🐻 Alaska – Remote 🏄 California – Remote 🌺 Hawaii – Remote

💵 $30 000 - $40 000 / an

⏱ Temps Partiel

🟡 Intermédiaire

🟠 Senior

🎡 Marketing

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Harvest Hosts

Site WebLinkedInTous les Emplois

11 - 50 employés

Fondée en 2010

🏨 Hôtellerie

🍽️ Alimentation et boissons

📦 Logistique

💰 €37 000 000 Venture Round en 2021-03

Hospitality • Food & Beverage • Logistics

Harvest Hosts est une plateforme unique qui propose un abonnement de camping en camping-car, offrant des séjours illimités d'une nuit dans plus de 9 407 fermes, vignobles, brasseries, terrains de golf et hôtes communautaires à travers l'Amérique du Nord. Les membres peuvent profiter des avantages d'une expérience locale, tout en soutenant les petites entreprises et en évitant les frais de camping traditionnels. Avec accès à des emplacements fournissant des connexions électriques et une variété d'environnements distinctifs, Harvest Hosts assure une option de voyage sûre et pratique pour les adeptes de camping-cars.

Description

• Own and manage paid media strategy and execution across Google Ads, including Search, Demand Gen, Performance Max, and YouTube • Plan, launch, monitor, and optimize campaigns in Meta Ads Manager • Aggressively scale campaigns while maintaining or improving CPA, conversion rate, and overall advertising efficiency • Analyze campaign, audience, creative, and funnel performance to identify opportunities for growth • Build and execute ongoing testing roadmaps across bidding strategies, audiences, landing pages, creative approaches, and campaign structures • Develop creative hypotheses and performance-oriented ad concepts, including messaging angles, hooks, and design directions for the creative team to execute • Partner closely with the creative team to brief, refine, and iterate on concepts based on testing insights and performance data • Monitor performance daily and make data-driven optimizations to budgets, bids, targeting, placements, messaging, and creative direction using Northbeam • Identify and test new channels, tactics, and platform features to unlock incremental growth • Report on performance trends, insights, and recommendations with a strong focus on revenue impact and efficiency metrics

🎯 Exigences

• 5–8+ years of experience in performance marketing, digital acquisition, or paid media management • Deep expertise in Google Ads, including Search, Demand Gen, Performance Max, and YouTube • Strong hands-on experience managing and optimizing Meta campaigns • Experience with other paid channels such as TikTok, Reddit, LinkedIn, Microsoft Ads, affiliate, or programmatic is a strong plus • Proven success scaling paid media programs while optimizing toward CPA and improving overall efficiency • Highly analytical with strong data interpretation skills and comfort working directly in platform reporting, GA4, and other analytics tools • Strong understanding of attribution, conversion tracking, testing methodology, and performance measurement • Strong performance creative instincts, with the ability to identify concepts, offers, hooks, and design approaches that drive acquisition results • Experience partnering with creative teams to translate performance insights into effective ad creative • Demonstrated ability to spot trends early, test new ideas quickly, and apply learnings to improve performance • Self-directed, accountable, and comfortable operating in a fast-paced, growth-focused environment • Excellent communication skills with the ability to turn data into clear recommendations, creative direction, and action plans • Experience with MTA reporting platforms like Northbeam and Triple Whale.

🏖️ Avantages

• Competitive salary – base compensation up to market rates plus bonus or variable compensation, based on position • Deferred Compensation for eligible positions • Remote Work – work anywhere within the United States • Health Benefits: Medical, Dental and Vision Insurance; Gynecology, Fertility and Family-building Care; Online Mental Health Therapy; Virtual healthcare • Employee Assistance Program with 24/7 access to support mental health and a balanced lifestyle • HSA/FSA • Life and AD&D Insurance • Voluntary Short and Long Term Disability • PTO – At least 3 weeks per year! • 401(K) – With Company Match on up to 5% of your contribution • Parental Leave – Up to 6 weeks of parental leave • Equipment – Get a work laptop + additional equipment as needed • Rallies – In-person rallies including all-hands and department specific • Discounts – Receive a free Harvest Hosts annual membership including access to member discounts • Tour de Hosts Stipend - We want all team members to experience what it’s like to be a Member and learn more about our Hosts. We encourage all team members to visit our amazing Hosts, express our gratitude, and give back to these small businesses. • Employee Recognition and Rewards Program - peer-to-peer recognition and rewards program to show gratitude and recognize everything from small wins to major accomplishments.