Search Analyst II

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iFrog Marketing Solutions

Site WebLinkedInTous les Emplois

51 - 200 employés

Fondée en 2015

📱 Médias

🤝 B2B

Media • B2B

iFrog Marketing Solutions est une agence de marketing digital à service complet née au sein d'une concession automobile, spécialisée dans la publicité axée sur la performance et les services créatifs pour les concessions et autres entreprises. Elle propose des services de recherche payante, de publicité sur les réseaux sociaux, d'emailing, d'affichage, de vidéo/CTV/OTT, de gestion des réseaux sociaux, de gestion de la réputation, et de SEO local et technique, ainsi que de branding, de design graphique et motion design, de production de contenu et de vidéos. L'agence offre également des services d'intégration de données et d'intelligence d'affaires, incluant l'intégration DMS/CRM et les tableaux de bord GA4, tout en mettant l'accent sur une stratégie collaborative, basée sur les données, son exécution et optimisation.

Description

• Collaborate daily with Accounts, Performance, and Business Operations teams to support partner goals and campaign execution. • Plan, launch, and optimize paid search campaigns for a portfolio of 30+ partners, ensuring campaigns are strategically aligned and executed on schedule. • Manage and optimize Google Merchant Center, including inventory feeds and compliance, to maintain campaign health and prevent disapprovals. • Execute and optimize Google Vehicle Listing Ads (VLA) and Performance Max campaigns using industry best practices. • Conduct campaign pre-planning, including keyword research, audience targeting, landing environment evaluation, and territory mapping. • Monitor campaign performance to ensure keywords, ad copy, extensions, and territory maps remain relevant and effective. • Oversee budgets through regular reviews, adjustments, and proactive escalation of significant over- or under-spend. • Recommend paid search budgets aligned with partner objectives and performance needs. • Analyze performance data and document key wins, optimization efforts, and areas of opportunity. • Execute weekly account priorities and deliverables with accuracy and consistency. • Test, monitor, and refine paid search tactics to improve performance and efficiency. • Support cross-platform execution as needed. • Provide mentorship and strategic support to team members and contribute to departmental leadership. • Stay current on SEM platforms, tools, and industry trends. • Perform all other duties as assigned by iFrog Leadership.

🎯 Exigences

• Bachelor’s degree or work equivalent. • Working knowledge of the automotive industry. • Google Ads and Google Analytics certifications (may be obtained within 1 year of hire date). • Proficient with Google Merchant Center to manage product feeds and optimize product listings for Google Shopping campaigns. • Willingness to understand and explore new Google products and features as they are released, and evaluate their potential for improving SEM and SEO performance. • Strong organizational skills and attention to detail. • Strong time management skills with a proven ability to meet deadlines. • Experience in managing multiple projects and deadlines. • Demonstrated ability to effectively work collaboratively with a team.

🏖️ Avantages

• Valuable medical, dental, and vision insurance: We also contribute towards your premiums. • Company paid life insurance coverage • Ample paid time off: Take advantage of paid vacation, sick time, and observed holidays. • Invest in your future: Benefit from our 401(k) plan, enhanced by a company match.