Marketing Specialist

🕒 il y a 3 mois

🇺🇸 États-Unis – Télétravail

⏰ Temps Plein

🟢 Junior

🟡 Intermédiaire

🎡 Marketing

👻 Score fantôme 21%

Ce que ça veut dire : la probabilité que cette offre reste ouverte sans recrutement actif.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Incubyte

Site WebLinkedInTous les Emplois

51 - 200 employés

Fondée en 2020

🤖 Intelligence artificielle

🏥 Santé

🤝 B2B

Artificial Intelligence • Healthcare • B2B

Incubyte est une entreprise d'ingénierie qui conçoit des systèmes d'IA prêts pour la production et des outils pour les organisations américaines de santé. Elle offre des services d'ingénierie de produits IA, d'habilitation IA, et de modernisation IA—intégrant des ingénieurs déployés chez leurs clients pour livrer des systèmes d'IA sécurisés, conformes et maintenables dans des environnements réglementés. Incubyte développe ses propres produits et outils (Anthara, une couche d'exécution de conduite d'IA pour la génération de code conforme aux politiques, et Bee, un plugin Claude Code open-source) et se concentre sur les technologies des payeurs, la technologie des prestataires (intégration EHR, conformité HIPAA) et les cas d'utilisation en santé comportementale, en mettant l'accent sur le développement dirigé par les spécifications, le développement piloté par les tests et la livraison continue.

Description

• Take ownership of the website after handover and ensure it remains updated, functional, and aligned with marketing priorities. • Monitor website performance, traffic sources, form submissions, and basic conversion activity. • Ensure Google Analytics, Google Search Console, Google Tag Manager, website forms, and Google Workspace-related workflows are functioning correctly. • Maintain a simple tracker for website updates, issues, fixes, and improvement opportunities. • Coordinate with internal stakeholders or external specialists when website updates or fixes are required. • Own the execution of the SEO content calendar based on the predefined SEO strategy. • Manage the inbound marketing calendar across blogs, case studies, landing pages, service pages, LinkedIn posts, newsletters, and sales-support content. • Coordinate with founders, engineering teams, writers, designers, or freelancers to move content from brief to published asset. • Ensure SEO briefs, content buckets, keywords, publishing cadence, and review timelines are followed. • Work with engineering and internal subject matter experts to gather inputs for technical content when required. • Repurpose approved content into smaller assets for LinkedIn, email, website, or sales follow-ups. • Track published content, organic traffic, impressions, clicks, keyword movement, and other basic SEO performance indicators. • Execute Incubyte’s existing conference playbooks across pre-conference, during-conference, and post-conference stages. • Work from the existing conference master list, scoring framework, and participation plan covering speaking, exhibiting, sponsoring, or attending. • Coordinate conference-related assets such as landing pages, email/LinkedIn copy, one-pagers, decks, meeting lists, QR codes, and follow-up material. • Support founders and sales teams with pre-event preparation and post-event follow-up. • Track conference tasks, meetings, leads, follow-ups, and outcomes. • Prepare basic post-conference summaries covering activity, outcomes, learnings, and next steps. • Maintain partner and referral ecosystem trackers and keep relevant stakeholders updated on progress. • Support communication between Incubyte’s internal teams, referral contacts, and partner ecosystem teams. • Coordinate required partner inputs such as documentation, capability material, enablement requirements, listings, submissions, and co-marketing inputs. • Support referral conversations with relevant collateral such as one-pagers, service decks, intro blurbs, case studies, and follow-up content. • Ensure partner and referral activities are backed by clear positioning, proof points, and updated marketing assets. • Track open tasks, follow-ups, blockers, and next steps across partner and referral initiatives. • Create, update, and maintain basic sales and marketing collateral, including decks, one-pagers, case studies, proposal narratives, and follow-up assets. • Ensure all collateral is current, consistent, and aligned with Incubyte’s positioning and service offerings. • Support basic HubSpot or CRM hygiene for website leads, campaign tagging, contact updates, and lead source visibility. • Ensure website forms and inbound leads are captured and routed appropriately. • Maintain weekly and monthly reports across website, SEO, content, conferences, partnerships, referrals, and marketing execution. • Track activity status, blockers, outcomes, and next steps in shared trackers.

🎯 Exigences

• 2–5 years of experience in B2B marketing, inbound marketing, marketing operations, content operations, or GTM coordination. • Experience working in B2B SaaS, technology services, AI, software development, IT services, consulting, or agency environments. • Strong project management and execution skills. • Experience managing content calendars, publishing workflows, and stakeholder follow-ups. • Working knowledge of SEO content execution and basic SEO performance tracking. • Familiarity with Google Analytics, Google Search Console, Google Tag Manager, and website performance monitoring. • Ability to coordinate with founders, sales teams, engineering teams, writers, designers, freelancers, and external partners. • Strong written communication and content coordination skills. • Comfortable working with HubSpot or similar CRM tools at a basic operational level. • Strong ownership, follow-through, and ability to operate independently with predefined strategies and playbooks. • Good to Have • Experience executing B2B conference or event marketing playbooks. • Experience supporting partner ecosystem or referral-led GTM activities. • Experience working with technical teams to create or coordinate content. • Familiarity with Webflow, WordPress, or similar CMS platforms. • Experience creating or updating sales collateral. • Basic understanding of lifecycle stages, lead sources, and campaign reporting. • Experience in AI, cloud, data, product engineering, or software services marketing.

🏖️ Avantages

• Dedicated learning & development budget. • Sponsorship for conference talks. • Comprehensive medical & term insurance. • Employee-friendly leave policies. • Home Office fund.