Strategic Marketing Manager

🕒 il y a 5 mois

🇺🇸 États-Unis – Télétravail

💵 $95 000 - $125 000 / an

⏰ Temps Plein

🟠 Senior

🔴 Expert

🎡 Marketing

👻 Score fantôme 7%

Ce que ça veut dire : la probabilité que cette offre reste ouverte sans recrutement actif.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Justrite Safety Group

Site WebLinkedInTous les Emplois

1001 - 5000 employés

Fondée en 1906

🏥 Santé

🏗️ Construction

📦 Logistique

Healthcare • Construction • Logistics

Le groupe Justrite Safety est un fabricant et fournisseur d'équipements de sécurité au travail et de gestion des matériaux dangereux. L'entreprise propose des bidons de sécurité et des conteneurs, des armoires de stockage pour matériaux inflammables et dangereux, des douches de sécurité et des postes de lavage oculaire, des systèmes de rétention et de confinement secondaire, des équipements de manutention de bouteilles de gaz, des solutions de recyclage des aérosols et des accessoires connexes. Justrite vend à travers des distributeurs et une plateforme de commerce électronique, fournit des conseils en conformité, des évaluations de la sécurité sur site et des solutions techniques pour les installations industrielles, de laboratoire, de construction et commerciales, tout en mettant l'accent sur de nombreux produits fabriqués aux États-Unis.

Description

• Develop and own the comprehensive marketing strategy aligned to business unit revenue, margin, and market share objectives • Identify target segments, industries, buyer personas, and whitespace opportunities through market analysis and customer insight • Define differentiated product positioning, messaging frameworks, and value propositions that create competitive advantage • Establish measurable annual and quarterly marketing objectives tied directly to pipeline contribution and revenue impact • Serve as the voice of the market within the business unit, influencing product roadmap, portfolio prioritization, and go-to-market strategy • Architect integrated demand generation programs that drive qualified pipeline across strategic account segments • Design and oversee multi-channel campaigns (digital, content, events, partnerships, channel programs) aligned to buyer journey stages • Partner with Sales to align marketing programs with account priorities and pipeline targets • Analyze funnel performance, conversion rates, and revenue attribution to continuously optimize performance • Allocate budget across channels based on ROI and performance analytics • Lead go-to-market strategy for new product launches and portfolio expansions • Develop launch plans including positioning, messaging, enablement tools, and campaign strategies • Conduct competitive intelligence and win/loss analysis to inform strategic decisions • Translate complex technical capabilities into compelling business value narratives • Equip Sales with effective tools, content, and insights that increase win rates • Develop and implement voice-of-customer initiatives to uncover unmet needs and engagement opportunities • Monitor industry trends, emerging technologies, and competitive activity to inform strategic direction • Leverage marketing analytics and CRM data to identify growth levers and performance gaps • Develop and manage annual marketing plans and budgets aligned to growth objectives • Establish KPIs tied to pipeline creation, revenue contribution, customer acquisition cost, and brand impact • Deliver clear, data-driven performance reporting to business unit leadership • Continuously refine strategy based on performance data and market feedback.

🎯 Exigences

• Bachelor’s degree in Marketing, Business Administration, or related discipline • 8+ years of marketing experience, preferably in industrial or technical markets • Proven track record of developing and executing marketing strategies that drive measurable revenue growth • Strong business acumen and ability to operate as a strategic partner to sales and product leadership • Experience leading cross-functional initiatives in complex, matrixed organizations • Deep understanding of demand generation, product marketing, and go-to-market strategy • Ability to translate technical product features into clear, differentiated market value • Strong analytical capability with experience using marketing and CRM performance data • Willingness to travel up to 25% • Exceptional written and verbal communication skills.

🏖️ Avantages

• Competitive salary and benefits package • Flexible hours and remote work options