Demand Generation Manager

Emploi pas sur LinkedIn

🕒 il y a 1 mois

🇩🇪 Allemagne – Télétravail

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

📈 Marketing de performance

🗣️🇺🇸🇬🇧 Anglais requis

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Leadfeeder

51 - 200 employés

💼 Conseil

📣 Marketing

🛍️ eCommerce

💰 Series A en 2019-04

Consulting • Marketing • eCommerce

Leadfeeder est un logiciel d'analyse des visiteurs de sites web qui vous montre les entreprises visitant votre site, comment elles sont arrivées là et quelles pages elles ont consultées. Pensez à nous comme à votre outil de génération de leads, de marketing basé sur le compte et d'intelligence commerciale, tout en un, comme un burrito. Il vous suffit d'installer le script Leadfeeder Tracker en moins de 5 minutes ! Le Leadfeeder Tracker révélera jusqu'à 30 % d'entreprises supplémentaires presque en temps réel (nouveaux leads chaque heure). Vous pouvez essayer Leadfeeder Premium gratuitement pendant 14 jours (aucune carte de crédit requise). De plus, nous nous intégrons avec plusieurs outils : Google Analytics, MailChimp, Pipedrive, Salesforce, HubSpot et bien d'autres ! Nous sommes une startup internationale avec siège social à Helsinki, en Finlande.

Description

• Build and run Leadfeeder's global demand generation programmes • Own the content approach, including reports, frameworks, teardowns and arguments • Write anchor assets and build a public voice through writing, publishing and presenting • Brief, commission and edit supporting work from designers, contributors and creators • Design demand loops and build virality into programmes • Identify product-led surfaces such as free tools, shareable outputs, benchmarks and quotable data • Partner with Product and Growth around signup, activation and first-result moments • Plan distribution alongside every asset • Build audience primarily on LinkedIn and develop community-led initiatives • Run webinars and live formats end to end • Plug work into the creator programme and brief Paid Media for amplification • Own global programmes from ideation through delivery and results • Maintain a rolling demand generation plan • Define messaging and positioning with Product Marketing • Own performance reporting and testing across messaging, formats, offers and audiences • Partner with Paid Media, SEO, Web & CRO, Product and Growth on activation and conversion

🎯 Exigences

• Has a voice, and uses it; visible in the market under their own name through published work • Strategic marketer who creates and connects work to commercial outcomes • Can ideate and deliver without needing a team underneath them • Around 5 to 7 years in B2B SaaS demand generation, ideally in a product-led or self-serve business • Track record of content-led programmes producing qualified product leads and revenue • Experience designing demand as loops rather than one-way funnels • Experience building community-led initiatives and growing audience • Hands-on experience running webinars, using Zoom Webinar, Livestorm or equivalent • Comfortable with marketing automation and CRM, using HubSpot, Marketo, Salesforce or equivalent • Solid grasp of funnel metrics and attribution • MarTech or SalesTech experience • Evidence of getting work done through peers rather than direct reports • Experience running programmes across multiple markets is nice to have • Experience working with creator or advocacy programmes is nice to have

🏖️ Avantages

• The chance to work with a very knowledgeable, high-achieving and fun team • An international, diverse, dynamic and committed work environment • The opportunity to work remotely, with a flexible work schedule • Mental Health support with Auntie • Personal budget for home office equipment • Personal development plans as standard, allowing you to develop the skills you think are most important to succeed in your role • Regular 1-1s and group training

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