Portfolio Value Marketing Manager

🕒 il y a 4 mois

🌽 Illinois, Tennessee, +1 états de plus – Distant

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💵 $125 000 - $170 000 / an

⏰ Temps Plein

🟠 Senior

🔴 Expert

🎡 Marketing

🦅 Parrain de Visa H1B

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👻 Score fantôme 23%

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🗣️🇺🇸🇬🇧 Anglais requis

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Logo of LivaNova

LivaNova

1001 - 5000 employés

🏭 Fabrication

🏥 Santé

🧬 Biotechnologie

Manufacturing • Healthcare • Biotechnology

LivaNova PLC est une entreprise mondiale de technologies médicales, fondée sur près de cinquante ans d'expérience et un engagement sans relâche à améliorer la vie des patients à travers le monde. Nos technologies avancées et nos traitements révolutionnaires offrent des solutions significatives au bénéfice des patients, des professionnels de la santé et des systèmes de santé. Chez LivaNova, nous comprenons l'importance de fournir à nos clients une valeur à la fois clinique et économique. Nous sommes une entreprise leader sur le marché des technologies et services médicaux, offrant un portefeuille de produits diversifié et une portée mondiale. LivaNova est cotée à la bourse NASDAQ sous le symbole "LIVN". LivaNova emploie environ 2 900 personnes dans le monde entier. Notre siège social est basé à Londres (Royaume-Uni) et nous sommes présents dans plus de 100 pays. LivaNova est un leader mondial en cardiopulmonaire et neuromodulation, dédiée à créer des produits et des thérapies significatifs qui transforment des vies chaque jour.

Description

• Develop and lead portfolio‑level marketing strategy and brand management that unites LivaNova’s cardiopulmonary products into a clear, differentiated value proposition for hospital customers. • Define and maintain integrated portfolio value propositions and core messaging that translate individual product benefits into a compelling system‑level story. • Partner with product marketing teams to align product‑specific strategies with overarching portfolio narratives, ensuring consistency without sacrificing depth or differentiation. • Create customer‑facing portfolio tools and content (e.g., value decks, economic narratives, playbooks) tailored to clinical, economic, and executive hospital stakeholders. • Lead development of economic and outcomes‑based storytelling, including total cost of ownership, utilization efficiency, workflow impact, and long‑term value. • Support strategic account and IDN engagements by enabling cross‑product discussions and longer‑term planning conversations that extend beyond single purchasing decisions. • Collaborate with sales, corporate accounts, service, and communication teams as well as outside partners to ensure portfolio value messaging is reflected consistently across commercial strategies, field tools, and customer interactions. • Identify opportunities to strengthen portfolio differentiation, including bundled messaging, coordinated launches, and integrated product positioning. • Personally provide marketing management for all Cardiopulmonary service products • Build and maintain strong relationships with key opinion leaders and emerging thought leaders to influence strategy and stay ahead of market shifts. • Track and analyze market trends, proactively adjusting strategies and communicating insights to guide organizational focus and market opportunity. • Track progress of key initiatives, measure impact, and recommend options for improvement. • Work within LivaNova Ethics and Integrity framework and all industry guidelines to ensure all activities are compliant. • Take ownership of additional tasks and initiatives as needed.

🎯 Exigences

• Demonstrated ability to influence without direct authority, aligning product marketing, sales, communication, and service teams. • Comfortable acting as a connector across teams, ensuring consistency while respecting product‑level depth. • Experience translating complex concepts—such as total cost of ownership, service life, and long‑term value—into clear, compelling narratives. • Work well within teams that are not located within a specific building or geography. • Ability to travel regularly domestically (~25-30%) and internationally (1-2 times/year). • Ability to understand scientific facts and package them into a cohesive communication model for customers and sales personnel. • Strong analytical and financial skills to organize complex information into clear frameworks and business cases. • Excellent project management skills, with demonstrated ability to lead cross functional teams and develop new programs. • Ability to communicate effectively with health care professionals. • Strong interpersonal skills and professional demeanor • Ability to prioritize under pressure and manage multiple tasks simultaneously. • Ability to meet hospital credentialing requirements. • Solid MS Office skills including PowerPoint and Excel

🏖️ Avantages

• Health benefits – Medical, Dental, Vision • Personal and Vacation Time • Retirement & Savings Plan (401K) • Employee Stock Purchase Plan • Training & Education Assistance • Bonus • Referral Program • Service Awards • Employee Recognition Program • Flexible Work Schedules

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