Senior Manager – Lifecycle Marketing, CRM

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Lunar Solar Group

Site WebLinkedInTous les Emplois

51 - 200 employés

Fondée en 2017

🤝 B2B

🛍️ eCommerce

🤖 Intelligence artificielle

B2B • eCommerce • Artificial Intelligence

Lunar Solar Group est un cabinet de conseil en croissance et une agence digitale complète qui aide les marques DTC et de détail à se développer en combinant expertise marketing avec technologies commerciales propriétaires et alimentées par l'IA. L'entreprise opère plusieurs divisions de services (acquisition, rétention et site/studio) à travers des marques comme MuteSix, Enkore, No Sleep Studio et Sharma Brands, offrant une acquisition complète, des programmes de fidélisation et de cycle de vie, des créations performantes et une optimisation des sites e-commerce. Lunar développe et commercialise également des solutions martech et IA propriétaires (Mission Control, CairnAI, DTR Labs, Stay AI) qui connectent le marketing digital à la conversion en magasin et améliorent l'attribution, la personnalisation et la gestion des abonnements pour les clients.

Description

• Lead day-to-day client relationships and serve as the strategic point of contact across assigned accounts. • Develop and execute acquisition, retention, and omni-channel strategies that support client KPIs. • Build, manage, and optimize subscription, loyalty, and referral programs, including strategy development, launch, ongoing iteration, and performance analysis. • Analyze weekly, monthly, and ad hoc reporting to identify insights, trends, and opportunities; present recommendations to clients and internal stakeholders. • Stay current on industry trends, platform updates, and email/SMS best practices; proactively recommend innovative ideas, tools, and strategies. • Set clear expectations with clients regarding scope, deliverables, timelines, and required inputs; proactively address misalignment. • Communicate confidently and professionally during challenging or high-stakes conversations, including resetting expectations or navigating difficult feedback. • Provide timely, constructive feedback to internal collaborators to maintain quality and accountability across all workstreams. • Own the full email production workflow from ideation to design handoff, build, segmentation, QA, and deployment. • Ensure cohesion across all channels and ensure strategies align with broader marketing goals. • Provide final QA for all deliverables, including content, segments, briefs, deployment settings, and reporting accuracy. • Maintain high standards of execution and ensure timelines are consistently met.

🎯 Exigences

• 3-5 years of email marketing experience in the e-commerce industry. • Advanced experience with campaign management tools and/or an ESP, we primarily use Klaviyo. • Experience with CRM tech outside of Klaviyo (e.g. Braze, Attentive, Recharge, Stay AI, Shopify, Wonderment, Yotpo etc.). • 2+ years of agency experience. • 2+ years of client relationship management. • Experience building and managing subscription and loyalty programs, including platform setup, customer flows, segmentation, and performance monitoring. • Strong organizational and presentation skills. • Experience compiling, analyzing and tracking data to aid in decision making. • Excellent attention to detail and quality assurance capabilities; willingness to be hands-on. • Ability to think strategically, work independently and thrive in a fast-paced, collaborative environment. • Excellent interpersonal skills; team player with ability to communicate well among cross-functional teams. • Proven ability to set clear expectations with clients, manage boundaries, and navigate difficult or sensitive conversations with confidence and professionalism. • Strong communication skills with the ability to deliver direct, constructive feedback to both clients and internal teams. • Knowledge of CSS or HTML is a strong plus.

🏖️ Avantages

• Competitive salary. • Comprehensive health, dental, and vision insurance. • Flexible work hours and remote work options. • Professional development and training opportunities. • Inclusive and supportive work environment that values creativity and innovation. • 401k with match