Vice President, Marketing

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🕒 il y a 29 jours

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Academy of Art University School of Game Development

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51 - 200 employés

📚 Éducation

🎮 Jeux vidéo

Education • Gaming

L'École de Développement de Jeux offre aux étudiants une gamme de compétences requises dans cette industrie passionnante. Que vous poursuiviez une carrière en tant que concepteur de jeux, programmeur de jeux, modélisateur 3D, artiste conceptuel ou designer UI/UX, vous acquérez une expérience pratique pour créer un portfolio de qualité professionnelle en art et design de jeux ou en programmation, ainsi que des opportunités de collaboration avec d'autres étudiants pour produire des jeux vidéo amusants et mémorables.

Description

• Develop and lead an integrated marketing strategy aligned with the University’s mission, strategic priorities, enrollment objectives, and long-term institutional sustainability • Serve as a strategic advisor to the President and senior leadership on market trends, competitive positioning, prospective student behavior, emerging technologies, and growth opportunities • Strong experience developing marketing strategies for both domestic and international student population • Lead marketing across the prospective student journey (from awareness and inquiry through application, enrollment, start and retention) and understanding the complexity of the enrollment lifecycle • Partner closely with Admissions to optimize and strengthen lead quality, nurture, re-engagement, conversion, and overall funnel performance • Establish clear visibility into key performance measures, including inquiries, applications, registrations, starts, acquisition costs, conversion, and return on marketing investment • Lead strategy and performance across paid media, search, social, SEO, content, email, CRM-supported nurture, retargeting, partnerships, and emerging channels • Build a rigorous test-and-learn culture across audiences, media, creative, messaging, offers, and conversion pathways • Strengthen analytics, attribution, forecasting, and executive reporting so that investment decisions are grounded in credible, actionable data • Partner with Brand Storytelling and institutional leaders to strengthen market positioning and communicate the distinctive value of an Academy of Art University education • Develop differentiated strategies for undergraduate, graduate, online, on-campus, transfer, readmission, domestic, and international audiences • Provide senior oversight of and holding accountable, external agencies, consultants, media partners, and technology vendors, with clear expectations for transparency and performance • Evaluate and responsibly deploy emerging technologies, including artificial intelligence and automation, to improve personalization, efficiency, analytics, and prospective student engagement • Build strong cross-functional alignment across Marketing, Admissions, Finance, academic leadership, and other key partners

🎯 Exigences

• Experience in higher education required (with proven experience with education technology, consumer services, subscription businesses, marketplaces, and other sectors with complex, high-consideration customer journeys) • Significant progressive leadership experience in marketing, growth, customer acquisition, enrollment marketing, or a related field • Demonstrated success leading complex, multi-channel strategies tied to measurable business, revenue, customer, or enrollment outcomes • Deep expertise in performance marketing, digital acquisition, analytics, attribution, conversion optimization, and customer journey strategy • Experience managing significant marketing investments and making disciplined resource allocation decisions • Proven success leading and holding agencies, consultants, vendors, and strategic partners accountable for performance • Strong analytical judgment and the ability to translate complex data into clear executive decisions and action • Exceptional communication skills and the executive presence to work effectively with senior leadership and governance bodies • Bachelor’s degree or equivalent combination of education and significant relevant experience.

🏖️ Avantages

• health insurance • 401k options • paid vacation based on years of service (15 days' accrual at start) • paid holidays • paid sick leave • commuter benefit program • opportunity to take one undergraduate course tuition free each semester