VP, Retention

Emploi pas sur LinkedIn

🔥 il y a 1 heure

🇬🇧 Royaume-Uni – Télétravail

⏰ Temps Plein

🔴 Expert

👔 Vice-président

🗣️🇺🇸🇬🇧 Anglais requis

D'où vient cette offre

Publiée sur la page carrières de Midnite, pas via un site d'emploi

Repérée par Remote Rocketship il y a 1 heure

Logo of Midnite

Midnite

201 - 500 employés

Fondée en 2015

🎲 Jeux d'argent

👥 B2C

Gambling • B2C

Midnite est une entreprise de paris numérique axée sur le consommateur qui exploite une application moderne de paris sportifs et de casino en ligne. Se positionnant face aux bookmakers traditionnels, Midnite met l'accent sur une expérience mobile nouvelle et conviviale pour les amateurs de sportsbook et de casino, en visant à moderniser et améliorer la manière dont les fans interagissent avec les produits de paris. L'entreprise s'adresse directement aux consommateurs et met en avant une conception de produit et d'expérience centrée sur l'équipe pour attirer et fidéliser les joueurs.

Description

• Lead the global CRM/Retention business unit within Growth across sportsbook, casino and future markets. • Set and evolve global retention strategy across activation, early life progression, engagement, lapse prevention and reactivation. • Lead and develop Core CRM, Lifecycle and Live Ops. • Assess the operating model, preserve expertise and shape evidence-led changes. • Bring casino insight and partner with Product on loyalty and customer propositions. • Prioritise personalised lifecycle journeys and high-impact interactions across email, push, SMS and in-app channels. • Own outcomes including deposit progression, cash active days, cross-sell, lifetime value, reactivation efficiency and cohort retention. • Partner with BI to validate baselines, develop reporting and assess incrementality through experimentation and holdouts. • Prioritise data, segmentation and MarTech capabilities with Product and Engineering. • Manage key CRM vendor relationships. • Build alignment across Product, BI, Growth and market stakeholders. • Establish standards for contact strategy, QA, consent and customer protection. • Turn evidence into priorities, investment recommendations and learning.

🎯 Exigences

• Experience leading CRM, retention or lifecycle activity within iGaming with demonstrable customer and commercial outcomes. • Deep casino understanding and credible sportsbook knowledge. • Experience adapting approaches across products and markets. • Ideally, experience designing, launching or evolving a loyalty programme with Product. • Ability to build trust, constructively challenge and align senior cross-functional stakeholders. • Experience leading direct reports and developing teams. • Ability to improve an established organisation while respecting existing expertise. • Understanding of cohort retention, experimentation, holdouts and incrementality, including attribution limitations and incomplete data. • Commercial judgement around LTV, contribution, promotional cost and reward efficiency. • Understanding of customer data, segmentation, decisioning and CRM platforms. • Ability to challenge dependencies and vendor value with specialist teams. • Ability to balance strategic ambition with operational rigour, pace and responsible engagement in regulated markets. • Must be currently based in the UK. • Must have the full right to work in the UK.

🏖️ Avantages

• Private health insurance with zero excess, including optical cover and optional dental. • Income protection. • Tenure holiday policy: an extra two days leave after three years, increasing to 30 days annually after five years. • Flexible working. • Fully supported home office setup. • Nursery salary sacrifice scheme. • Salary sacrifice schemes for tech and holidays. • Retail discounts and subscription perks. • Quarterly team socials.

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