Director of Growth Marketing

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MLabs

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51 - 200 employés

MLabs Consulting aide à définir la spécification, la mise en œuvre, la gestion et la maintenance de projets techniques pour l'IA, la Fintech, les technologies de l'information et plus encore. Nous sommes spécialisés en programmation fonctionnelle, compilateurs, intelligence artificielle, DevOps et développement full-stack.

Description

• Permanent Ownership: Design, build, and execute the outbound revenue engine from the ground up, maintaining long-term, hands-on ownership as a senior Individual Contributor. • Agentic Workflows: Build and operate AI-native, agentic systems that scale pipeline generation efficiently through technical architecture rather than team headcount. • AI-Native Execution: Oversee Clay-powered enrichment processes and execute highly personalized, AI-driven outreach strategies at scale across email and LinkedIn channels. • Signal Intelligence: Construct and refine signal-based trigger workflows utilizing key market data, such as funding rounds, competitor job postings, incubator launches, and executive hiring trends. • ICP & Targeting: Continuously define and optimize the Ideal Customer Profile across core target segments, including Series A/B fintechs, embedded finance platforms, and regional banking institutions. • GTM Collaboration: Partner directly with the CBO to align outbound messaging, product positioning, and targeted launch campaigns with the company’s core USD API offerings. • Pipeline Management: Assume full accountability for end-to-end outbound pipeline metrics, systematically tracking outreach volume, reply rates, meeting conversion, and generated revenue pipeline.

🎯 Exigences

• Professional Experience: 5–10 years of experience within B2B Go-To-Market (GTM), revenue operations, or growth functions, featuring a proven track record of building outbound programs from scratch within high-growth technology environments. • Clay Expertise (Strict Requirement): Advanced, hands-on proficiency with Clay. Candidates must possess direct experience building multi-source enrichment waterfalls, AI-personalized sequences, and complex, trigger-based workflows. • Modern Outbound Stack: Deep technical fluency across standard outbound toolsets, specifically Clay, Smartlead or Instantly, Apollo or ZoomInfo, HubSpot or Salesforce, and LinkedIn Sales Navigator. • AI-First Mindset (Strict Requirement): A strong AI-first orientation with a demonstrated ability to utilize artificial intelligence to write, enrich, personalize, and optimize every layer of an outreach motion. • Domain Fluency: Professional background within the fintech, payments, or financial infrastructure domains is highly preferred, including a strong understanding of relevant buyer personas and the competitive landscape. • Communication Skills: Exceptional written communication capabilities, with a talent for drafting precise, high-conversion outbound copy that avoids spam filters and drives engagement. • Systems Thinking: Strong analytical, workflow-driven mindset focused on testing hypotheses, auditing conversion funnels, and optimizing processes based on rigorous data analysis. • Individual Contributor Orientation: Motivation to thrive as a high-impact senior IC, with a desire to maintain direct execution ownership rather than transitioning into people management.

🏖️ Avantages

• Competitive salary and equity packages commensurate with experience. • Opportunity to assume total ownership of a critical revenue function at a venture-backed, Series A infrastructure company. • Fully remote, flexible working environment with a high degree of autonomy. • Comprehensive health, wellness, and standard professional benefits matching industry benchmarks.