Director, Marketing and Sales Strategy

🕒 il y a 1 mois

🇺🇸 États-Unis – Télétravail

💵 $150 000 / an

⏰ Temps Plein

🔴 Expert

🤑 Commercial

🗣️🇺🇸🇬🇧 Anglais requis

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Logo of Newsweek

Newsweek

201 - 500 employés

Fondée en 1933

📱 Médias

Media • Publishing

Newsweek est une organisation médiatique mondiale qui offre des nouvelles, des analyses et des commentaires sur une vaste gamme de sujets, y compris la politique, la technologie, la santé, la finance et le divertissement. Elle propose des articles, des perspectives et des mises à jour sur les événements mondiaux et les problèmes, et fournit une plateforme pour l'opinion et le débat. Newsweek est réputé pour ses publications à la fois imprimées et en ligne, servant un public diversifié avec des reportages factuels et des récits uniques.

Description

• Define and own Adprime’s positioning in a competitive landscape that includes DSPs, SSPs, and ad exchanges • Translate complex capabilities such as first party data, AI, dynamic targeting, and supply and demand dynamics into clear and compelling messaging • Develop a consistent and differentiated narrative used across sales, clients, and external channels • Act as a core partner to the pre-sales team in shaping pitches, proposals, and go-to-market strategies • Build and refine sales materials, case studies, and storytelling frameworks that improve win rates • Collaborate with client service teams to strengthen onboarding, communication, and long-term engagement • Lead PR and external communication efforts to position Adprime as a credible voice in digital advertising • Own the Adprime website as a core commercial asset

🎯 Exigences

• 8 or more years of experience in marketing, commercial strategy, or sales enablement within digital advertising or ad tech • Strong understanding of the ad tech ecosystem including DSPs, SSPs, ad exchanges, and programmatic • Proven ability to influence revenue through positioning, storytelling, and sales support • Experience working closely with sales and client facing teams • Exceptional communication and narrative building skills • Ability to operate both strategically and hands on in a lean environment.

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