AI Marketing Lead

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Oviva

Site WebLinkedInTous les Emplois

501 - 1000 employés

Fondée en 2013

🏥 Santé

☁️ SaaS

👥 B2C

Healthcare • SaaS • B2C

Oviva est une entreprise de santé numérique qui associe des conseils diététiques personnalisés, délivrés par des cliniciens, avec une application mobile dédiée et un soutien comportemental pour aider les personnes à changer leurs habitudes et améliorer leur santé à long terme. Fondée en 2014, Oviva opère en Suisse, au Royaume-Uni et en Allemagne, avec plus de 420 cliniciens (diététiciens, psychologues, médecins) et 900 000 personnes traitées dans le monde entier ; elle publie des études et utilise l'IA dans son application. Oviva se positionne comme un leader européen dans les conseils diététiques numériques et la santé numérique.

Description

• Own the end-to-end launch of new patient funnels - from segment identification and creative production to landing page deployment and lead generation - achieving targets for volume and cost-efficiency. • Evaluate, implement, and continuously optimise AI tooling across the full funnel process, building automated workflows that remove manual steps and reduce time-to-launch. • Collaborate with engineering to translate marketing requirements into technical solutions, including custom integrations and automated pipelines. • Analyse campaign performance, derive actionable insights, and directly contribute to the marketing performance decisions made alongside the VP of Marketing and the growth team. • Document validated workflows into a repeatable playbook and onboard relevant team members on new tools and processes.

🎯 Exigences

• Ownership: Proven experience leading a project or initiative end-to-end, from the initial idea to final delivery, and being accountable for the outcome. • Curiosity about AI: Active use of tools like Claude, ChatGPT, or Midjourney for personal, academic, or professional tasks - going beyond basic use to build workflows, draft documents, or accelerate research. • Problem Solving & Analytical Thinking: Experience breaking down a complex or unstructured problem into clear parts, and identifying creative, realistic solutions to fix it. • Experimental Mindset: Willingness to dive into unfamiliar territory and independently figure out how new tools or concepts work through proactive trial and error. • Clear Communication: Experience presenting ideas to groups, writing clear instructions, or coaching peers, showing you can explain complex concepts in simple terms. • Language Skills: Fluent in English and German • Desirable: • Marketing Exposure: A degree or experience in marketing • Basic Automation Experience: Any hands-on exposure to writing multi-step prompts, setting up custom GPTs, or using basic workflow tools • Technical Familiarity: A basic understanding of data or tech logic (e.g., how databases connect, or a general awareness of what an API does)

🏖️ Avantages

• The opportunity to make a meaningful impact in revolutionising healthcare • Exciting and rewarding role in the high-growth environment • Training and development opportunities, with a personal learning allowance • We embrace flexibility and remote working • We provide a home working allowance to enable you to set up your workspace in a way which suits you • Competitive salary and company pension • Enhanced maternity, paternity and adoption leave