Senior Martech Engineer

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Owner.com

Site WebLinkedInTous les Emplois

201 - 500 employés

Fondée en 2020

☁️ SaaS

🤝 B2B

🏪 Place de marché

💰 €120 000 000 Series C - Owner en 2025-05

SaaS • B2B • Marketplace

Owner. com est une plateforme SaaS alimentée par l'IA qui aide les restaurants indépendants à accroître les ventes directes en ligne en fournissant des sites web personnalisés, des commandes en ligne, des applications mobiles sur mesure, du marketing automatisé, des programmes de fidélité et une livraison sans commission. L'entreprise met l'accent sur la génération de plus de trafic via Google, les commandes répétées, et la réduction des frais tiers pour les propriétaires de restaurants grâce à une technologie prête à l'emploi et un support dédié.

Description

• Own the technical backbone of our GTM marketing stack. • Design and build the tracking infrastructure that powers our paid acquisition. • Build and maintain server-to-server conversion integrations for Meta, Google Ads, and other paid platforms. • Own tracking hygiene end-to-end: UTM standards, pixel coverage, event schemas, and identity resolution. • Define the canonical customer/lead object, key events, and the attributes that power segmentation and personalization. • Build pipelines that populate profiles with the richest possible signal: behavioral, transactional, and engagement data. • Define identity resolution so leads and customers are recognized consistently across every tool and touchpoint. • Drive faster, cleaner customer data into Braze to achieve better segmentation and better results. • Build and evolve marketing workflows leveraging tools such as Make.com, Braze, and HubSpot with reliability and observability baked in. • Identify gaps in the stack and make the case for solutions.

🎯 Exigences

• 5–10 years in marketing technology, marketing operations, or a closely related technical role • Hands-on expertise with Tag Management— particularly client side pixel including custom JS. • Experience building server-to-server (API/CAPI) conversion integrations with major paid platforms (Meta Conversions API, Google Enhanced Conversions, or similar) • Working knowledge of CDP architecture and data modeling — hands-on experience with any CDP platform (Hightouch, Segment, RudderStack, mParticle, Tealium, or similar) • Strong SQL skills: you can write the queries yourself, not just read them • Experience integrating marketing data between systems — connecting CRMs, MAPs, and lifecycle tools so data flows cleanly • Solid understanding of marketing attribution fundamentals: UTM hygiene, multi-touch models, identity resolution, and what makes tracking trustworthy. • Preferred Experience • Direct experience with tools in our current stack: Hightouch, Braze, HubSpot, Salesforce, Snowflake/Databricks/Bigquery • Experience with reverse ETL patterns and data activation workflows • Proficiency in JavaScript or Python for custom integrations, GTM custom templates, or lightweight automation scripts • Hands-on experience building AI-powered workflows — whether with Claude, GPT, or automation tools that incorporate LLMs • Experience in a B2B SaaS environment, especially with SMB or restaurant/hospitality verticals • Familiarity with data warehouse concepts (Snowflake, BigQuery, or similar) and how upstream data models affect downstream marketing. • Legal authorization to work in the U.S or Canada. • Sponsorship for employment visa status (e.g. H-1B visa status) if required.

🏖️ Avantages

• comprehensive health coverage • remote-first workplace • unlimited PTO • plus extra fun perks!