Lifecycle Marketing Manager

Emploi pas sur LinkedIn

🔥 il y a 3 heures

🌵 Arizona, Colorado, +19 états de plus – Distant

infoinfo

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

🎡 Marketing

🗣️🇺🇸🇬🇧 Anglais requis

D'où vient cette offre

Publiée sur la page carrières de PDQ, pas via un site d'emploi

Repérée par Remote Rocketship il y a 3 heures

Toujours ouverte sur le site de PDQ. Vérifiée il y a 1 heure.

Logo of PDQ

PDQ

51 - 200 employés

💼 Conseil

🏭 Fabrication

📦 Logistique

Consulting • Manufacturing • Logistics

PDQ est une entreprise spécialisée dans les outils et solutions pour les administrateurs système IT. PDQ propose une gamme de produits, dont PDQ Connect, PDQ Deploy et PDQ Inventory, conçus pour simplifier la gestion des correctifs Windows et les processus de déploiement de logiciels. Leurs solutions aident à gérer efficacement les appareils distants et locaux, avec des capacités telles que les déploiements automatisés, l’analyse des vulnérabilités et la gestion des bureaux à distance. En se concentrant sur l'amélioration de l'efficacité informatique et la réduction des tâches manuelles, PDQ vise à aider les administrateurs systèmes à maintenir des environnements IT sains et sécurisés. Ils offrent à la fois des solutions basées sur des agents et des solutions sur site, rendant la gestion des appareils simple et efficace pour leurs utilisateurs.

Description

• Own the webinar program end to end, including topics, speakers, promotion, live production, follow-up, and pipeline reporting • Test and optimize webinar formats such as live, on-demand, series, and customer panels • Measure webinar conversion and scale effective approaches • Build lifecycle events and campaigns to drive customer adoption of additional PDQ products and cross-sell pipeline • Define customer segmentation for lifecycle programs based on product ownership, maturity, team size, and renewal stage • Tailor topics, invitations, and calls to action for each customer segment • Design integrated campaigns spanning prospects and customers in coordination with Demand Generation • Coordinate audiences, offers, and timing with Demand Generation • Track registrations, attendance, engagement, and sourced pipeline • Adjust programs based on performance data • Partner with Demand Generation, Sales, Customer Success, RevOps, and Product Marketing • Contribute to team initiatives, process improvements, and strategic goals • Support continuous improvement through feedback, learning, and innovation • Report to the Customer Marketing team manager and connect Customer Marketing with Demand Generation

🎯 Exigences

• 3+ years of B2B marketing experience in customer marketing, demand generation, or campaign management • Experience running webinar or virtual event programs end to end, from planning through post-event follow-up • Hands-on experience with marketing automation and webinar platforms (e.g., HubSpot, Marketo, Zoom Webinars, ON24) • Track record of driving measurable pipeline; cross-sell, expansion, and new logo • Experience marketing a B2B SaaS product • Experience marketing to IT or other technical audiences (nice to have) • Familiarity with lifecycle marketing and customer segmentation (nice to have) • Experience with campaign reporting and attribution in Salesforce or a similar CRM (nice to have) • Strong problem-solving and critical-thinking skills • Adaptability and comfort working in evolving environments • Attention to detail and commitment to delivering quality work • Curiosity, initiative, and continuous learning mindset • Excellent communication and relationship-building skills • Comfortable owning goals that span two teams and keeping both aligned • Must reside in one of PDQ’s open states: AR, AZ, CO, CT, FL, GA, ID, IL, IN, KY, MD, MI, MN, MO, NC, NH, OK, OR, TN, TX, UT, VA, WA, WI • Majority of PDQ’s full-time roles do not qualify for employment visa sponsorship

🏖️ Avantages

• 4-Day Work Week • Equity Participation • Managers who champion professional development • 100% Premium Coverage for medical, dental and vision for you and your dependents • 100% Premium Coverage for Short Term Disability, Long Term Disability, Life, and AD&D Insurance • Company Match of the first 6% of your employee deferrals • Flexible Paid Time Off Policy • Health Savings Account (HSA) and wellness incentives • Quarterly Company Values Award (team member nominated)

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