Platform & Marketing Cloud Specialist – Salesforce

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Penrod

Site WebLinkedInTous les Emplois

51 - 200 employés

⚕️ Assurance santé

☁️ SaaS

🏢 Entreprise

💰 Venture Round en 2022-02

Healthcare Insurance • SaaS • Enterprise

Penrod est une entreprise de conseil technologique basée à Milwaukee qui développe et met en œuvre des solutions cloud pour les organisations des secteurs de la santé et des sciences de la vie. Elle se spécialise dans la configuration et l'intégration de Salesforce (Health Cloud, Sales Cloud, Experience Cloud, Marketing Cloud, etc. ) et Snowflake, en garantissant la conformité réglementaire et HIPAA, et en fournissant des déploiements de données, CRM et plateformes aux prestataires, payeurs, entreprises pharmaceutiques, laboratoires et fabricants de dispositifs médicaux. Penrod offre des services d'implémentation de Salesforce, des services gérés, des conseils, et des intégrations marketing/techniques axées sur l'amélioration des expériences des patients et des prestataires ainsi que sur l'efficacité opérationnelle.

Description

• Design and implement Salesforce solutions aligned with business requirements • Develop custom applications using Apex, Lightning components, and Visualforce • Configure and optimize Salesforce core platforms (Sales Cloud, Service Cloud, Experience Cloud) • Manage data migration, integration, and API development for Salesforce platforms • Provide technical guidance on Salesforce platform best practices • Document configurations and train users on implemented Salesforce solutions • Maintain Salesforce Platform Developer or Administrator certification • Develop and manage email campaigns, journeys, and automations within the Salesforce Marketing Cloud platform • Build and manage audiences and segments for targeted marketing efforts • Design, build, configure, and test emails, including dynamic content and responsive design • Build, configure, and test journeys and automations based on business requirements • Ability to conduct Discovery workshops with clients on Marketing initiatives to define business requirements • Handle data uploads, segmentation, and data management/architecture within the platform • Monitor and analyze campaign performance, generating reports and insights • Proficiency in Salesforce Marketing Cloud, SQL, and related technologies • Configure Marketing Cloud Connect for integration between Salesforce CRM and Marketing Cloud

🎯 Exigences

• 3+ years of Salesforce platform configuration experience • Proven experience with Marketing Cloud setup and administration • Salesforce Platform Developer or Administrator certification • Marketing Cloud Email Specialist or Administrator certification preferred • Strong problem-solving and communication skills • Understanding of data privacy regulations related to marketing communication • Salesforce Certified Data Cloud Consultant certification or equivalent experience • Hands-on experience with Salesforce Data Cloud architecture, including data streams, identity resolution, and unified profile configuration • Ability to design and implement real-time segmentation and activation strategies between Data Cloud and Marketing Cloud (or other platforms) • Proficiency in leveraging Data Cloud features such as Calculated Insights and advanced analytics/reporting