Product Manager – Publisher Monetization

🕒 il y a 12 jours

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PeopleFinders

Site WebLinkedInTous les Emplois

51 - 200 employés

🌐 Web 3

Web 3

PeopleFinders est une entreprise dédiée à aider les individus à retrouver des personnes et à en apprendre davantage sur elles grâce à un service de recherche en ligne complet. Avec un accès à plus de 120 milliards de registres publics provenant de plus de 6 000 sources, PeopleFinders permet aux utilisateurs d'effectuer des recherches rapides et approfondies de personnes, des vérifications de casier judiciaire et des recherches inversées de numéros de téléphone. Le service est conçu pour fournir des informations de contact détaillées, des antécédents criminels, des dossiers de propriété et d'autres registres publics pour les individus aux États-Unis. PeopleFinders met l'accent sur l'utilisation sécurisée et responsable de ses services pour aider à reconnecter avec d'anciennes connaissances, vérifier les informations de contact ou simplement explorer son empreinte numérique. La société opère depuis trois décennies, ce qui en fait l'un des services de recherche de personnes les plus expérimentés sur le marché.

Description

• Own the advertising product roadmap across our portfolio of publisher websites, prioritizing initiatives that improve advertising revenue, user experience, and page performance. • Partner with Ad Operations to optimize ad layouts, placements, lazy loading, refresh strategies, sticky units, video, native advertising, and emerging ad formats. • Work closely with SEO and Marketing to identify revenue opportunities and develop dashboards that monitor advertising performance across the network. • Continuously analyze advertising performance metrics including RPM, eCPM, fill rate, CTR, revenue per session, Core Web Vitals, and user engagement. • Lead A/B testing initiatives to evaluate advertising layouts, density, placement strategies, page templates, navigation, and monetization opportunities. • Collaborate with Engineering to implement advertising technologies and support new monetization capabilities. • Evaluate and prioritize opportunities with advertising partners, header bidding providers, SSPs, exchanges, and monetization platforms. • Balance revenue optimization with long-term user engagement by minimizing friction while maximizing advertising yield. • Develop product requirements, user stories, acceptance criteria, and implementation plans for advertising initiatives. • Monitor industry trends across programmatic advertising, privacy regulations, AI optimization, identity solutions, and publisher technologies. • Present performance metrics, experiment results, and strategic recommendations to executive leadership. • Drive continuous improvement through rapid experimentation and measurable business outcomes.

🎯 Exigences

• 5+ years of Product Management or Product Ownership experience supporting digital publishing, advertising technology, ecommerce, or consumer web platforms. • Strong understanding of digital publishing, programmatic advertising, and publisher monetization strategies. • Highly analytical with the ability to translate data into actionable product decisions. • Experience leading experimentation and optimization programs that deliver measurable revenue improvements. • Deep understanding of advertising performance metrics including RPM, eCPM, viewability, fill rate, latency, and user engagement. • Excellent communication skills with the ability to collaborate across Product, Engineering, Revenue Operations, Analytics, and Executive Leadership. • Strong project management and prioritization skills with a bias toward execution. • Experience working with programmatic advertising ecosystems, including Google Ad Manager, header bidding, SSPs, exchanges, or monetization partners. • Experience with analytics and experimentation platforms such as GA4, Domo, VWO, Optimizely, Looker, or similar tools. • Familiarity with Core Web Vitals, SEO implications of advertising, page performance optimization, and advertising technology integrations. • Bachelor's degree in Business, Computer Science, Marketing, Engineering, or a related discipline.