AVP, Brand Management

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🕒 il y a 8 jours

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Radiology Partners

Site WebLinkedInTous les Emplois

5001 - 10000 employés

Fondée en 2012

🤝 B2B

👥 B2C

B2B • B2C

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Description

• Lead RP’s enterprise brand strategy, accountable for evolving brand positioning, messaging and identity to advance growth priorities and strengthen RP’s reputation. • Lead new brand development and brand refreshes (including clinical, technology and AI-enabled offerings), ensuring brand platforms reflect RP’s mission, values and strategic direction. • Establish brand architecture that supports multiple business units, offerings and audiences; create scalable frameworks that enable consistent interpretation and application across the organization. • Build future-facing brand platforms and go-to-market narratives that increase relevance, resonance and reach, positioning RP as a category leader. • Oversee translation of brand strategy into cohesive, high-impact brand experiences across internal and external audiences. • Establish creative services governance, including intake, prioritization, resourcing and timelines, ensuring work is aligned to enterprise priorities and delivered with speed, quality and consistency. • Set standards and performance expectations for creative outputs (e.g., brand adherence, accessibility, user experience and channel effectiveness) and use stakeholder feedback and results to drive continuous improvement.

🎯 Exigences

• Bachelor’s degree in marketing, business, or a related field. • 10+ years of progressive brand management and marketing experience, including 5+ years of people leadership. • Proven success in healthcare and /or technology sectors. • Demonstrated experience launching new brands and revitalizing legacy brands. • Experience leading brand strategy, governance and integrated brand activation in a complex, multi-stakeholder organization. • Experience partnering with creative/brand agencies and managing budgets, timelines and quality across multiple concurrent initiatives. • Exceptional leadership, strategic thinking, and communication skills.

🏖️ Avantages

• Competitive Benefits package – Eligibility starts the month after hire, with tiered options to choose from. • Compensation Reviews, Career Growth Opportunities • Flexible Remote Schedules • Generous PTO Plans and Paid Holidays