Business Development Director – B2B, Healthcare Audiences

🕒 il y a 10 mois

🗽 New York – Distant

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⏰ Temps Plein

🔴 Expert

💰 Business Developer (BDR)

👻 Score fantôme 57%

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🗣️🇺🇸🇬🇧 Anglais requis

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RevOptimal

11 - 50 employés

Fondée en 2022

💼 Conseil

📣 Marketing

☁️ SaaS

Consulting • Marketing • SaaS

RevOptimal est une entreprise axée sur le ciblage et l'activation d'audiences basée sur les données, qui crée des audiences déterministes B2B, B2C, de prestataires de soins de santé et politiques en utilisant un vaste graphe d'identité, des CV, des dossiers professionnels, des diplômes/certifications validés, des données d'enquête et des graphes de dispositifs. L'entreprise propose des milliers de segments pré-construits et de créations d'audience personnalisées, un appariement déterministe (y compris l'appariement NPI pour les prestataires), une attribution et une mesure inter-appareils sans cookies tiers, et des intégrations pour l'activation omnicanale et la mesure de campagne. RevOptimal sert les annonceurs et les spécialistes du marketing cherchant un ciblage précis, une expansion d'audience et une mesure de performance dans les secteurs de la consommation, professionnel, de la santé et politique.

Description

• Build and manage a revenue pipeline • Hunt new business within target verticals and agencies, run outbound campaigns, develop warm introductions into long‑term partnerships and maintain 3–4× pipeline coverage • Practice consultative selling; understand each client’s goals and develop tailored audience strategies that unlock those objectives • Collaborate with internal teams to design PMP deals and direct IO campaigns • Understand our 1P signals and data partnerships and translate into sellable opportunities; brief Product/Operations, create PMP deals, whitelists, and direct IO deals for social activations—with a strong focus on B2B or Healthcare focused, data-layered PMP offerings • Own deal strategy, rate cards, and volume commitments; maintain accurate pipeline in HubSpot, drive opportunity progression, and ensure SLAs are met • Cultivate senior relationships at agencies (planning, investment, programmatic), sales leadership at platforms and directly with brand marketers • Channel market feedback to product and data teams to improve audience product strategy and internal reporting.

🎯 Exigences

• 7+ years in digital ad, audience or programmatic sales • A track record of exceeding quota selling audience/data solutions, PMPs or direct IO deals to agencies/brands, including experience with B2B and/or Healthcare-focused opportunities • Existing relationships across holding-company agencies or independents and/or trading desks; comfortable presenting to senior buyers and stakeholders • Fluency in the programmatic landscape and all its acronyms - from DMP to PMP • Strong commercial acumen: pricing strategy, negotiation, and multi-threading complex deals • CRM discipline (Salesforce or HubSpot), plus working knowledge of Excel/Sheets; comfort with BI tools like Omni/Looker/Tableau a plus • Excellent communication—clear, concise proposals and persuasive storytelling • Strategic, disciplined, and proactive — someone who thrives in high-accountability, performance-first cultures • IAB Digital Media Sales Certification, The Trade Desk Edge Academy, Google DV360 certifications • Familiarity with privacy frameworks (GDPR, CCPA/CPRA), consent signals, and identity/clean-room solutions.

🏖️ Avantages

• Medical, dental, vision • generous PTO

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