Vice President, Marketing Creative & Operations

🕒 il y a 16 jours

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Risepoint

Site WebLinkedInTous les Emplois

1001 - 5000 employés

Fondée en 2007

💼 Conseil

📣 Marketing

📚 Éducation

Consulting • Marketing • Education

Risepoint est une entreprise de technologie éducative qui collabore avec des universités publiques et privées régionales pour concevoir, lancer et développer des programmes de diplômes en ligne axés sur le marché du travail. Elle fournit des services de marketing, de support étudiant, de support facultaire, de mise en œuvre technologique, de suivi des performances et de recherche sur le retour sur investissement des étudiants pour aider les institutions à élargir l'accès, augmenter les inscriptions et offrir des programmes à fort rendement pour les adultes actifs.

Description

• Sets enterprise-level brand and content strategy, then builds the organization to execute it • Transforms creative organizations into modern, AI-powered content studios at scale • Thinks in content systems and platforms, not one-off campaigns • Brings the operational command to manage capacity, implement tools, and build scalable workflows across a 50+ person organization • Connects creative output directly to enrollment outcomes, CAC reduction, and partner performance • Define and own the multi-year strategic vision for Marketing Creative and Operations, aligned to Risepoint’s growth objectives and partner success metrics • Lead the transformation of the creative function into a high-performing Content House: clear structure, governance, velocity, and measurable impact • Establish the operating model, governance framework, and decision-making principles that allow a 50-person team to move with speed and quality • Serve as executive sponsor for AI integration — embedding intelligent tooling into video, copy, design, and workflow as a strategic default, not an experiment • Champion implementation and usage of CMP and DAM platform investments • Own an integrated content strategy across all formats and channels, aligned to the student enrollment journey from awareness through decision • Build a modular, scalable content system enabling meaningful personalization across 80+ partners without rebuilding from scratch • Establish editorial standards, taxonomies, and brand voice frameworks that balance partner differentiation with operational efficiency • Oversee the full video spectrum: from high-production partner storytelling to AI-assisted, performance-optimized content • Ensure all content is performance-driven, search-optimized, and built in partnership with SEO/GEO, Paid Media, Lifecycle and Field Marketing • Develop partner-specific brand platforms, messaging architectures, and campaign strategies that authentically differentiate universities and drive enrollment • Guide creative direction at the portfolio level: ensuring work is on-brand, compelling, and performance-focused at scale • Lead and continuously evolve the creative project management function: intake, prioritization, scoping, and delivery across a high-volume studio • Build and maintain a capacity model tied to growth targets, with clear visibility into resourcing thresholds and outsourcing decisions • Drive cross-functional workflows that protect quality, speed, and partner satisfaction • Own performance dashboards: cycle time, rework rate, and throughput • Lead new partner and program launches as a senior operational and creative executive • Continuously evaluate and adopt tools and AI capabilities that meaningfully improve throughput and quality • Build, lead, and inspire a multidisciplinary team of 50 — designers, writers, content strategists, video editors, project managers, and creative operations leaders • Define clear organizational structure, career paths, and growth opportunities that attract and retain top creative and operational talent • Develop direct reports into senior leaders capable of running significant functions independently • Define and manage the outsourcing model for incremental capacity: agency partners, freelance networks, and production vendors • Build a partner ecosystem that extends the team’s capabilities without compromising brand standards • Provide executive-level reporting on team performance, impact, and strategic progress to SVP and C-suite stakeholders • Advocate for resources, headcount, and tools when data and strategic rationale support the investment

🎯 Exigences

• 15+ years of progressive experience in integrated marketing or brand management • 7+ years in senior executive leadership overseeing both creative strategy and creative operations at scale • Proven track record leading and developing teams of 40–60+ across multidisciplinary functions • Demonstrated success defining enterprise-level strategy and transforming how large organizations operate • Experience driving organizational transformation: operating model redesign, AI integration, and workflow modernization • Deep expertise in brand strategy, messaging architecture, and integrated content strategy across multiple brands or partners • Proven ability to build and operationalize modular content systems at scale • Experience managing significant budgets and connecting creative investments to measurable business outcomes • Proficiency in Workfront or comparable enterprise project management platforms • Background in performance marketing environments where creative is directly tied to enrollment or acquisition metrics

🏖️ Avantages

• Health insurance • Retirement plans • Professional development • Paid time off