Account-Based Marketing Manager

🕒 il y a 3 jours

🇺🇸 États-Unis – Télétravail

💵 $100 000 - $155 000 / an

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

🎡 Marketing

👻 Score fantôme 0%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Rithum

Site WebLinkedInTous les Emplois

501 - 1000 employés

Fondée en 1997

🛍️ eCommerce

📣 Marketing

🤖 Intelligence artificielle

eCommerce • Marketing • Artificial Intelligence

Rithum est une plateforme de commerce électronique complète conçue pour permettre aux marques, détaillants et fournisseurs de lancer et développer efficacement leurs activités. Offrant une variété de solutions incluant le marketing multicanal, la gestion de l'exécution des commandes et la découverte de fournisseurs par IA, Rithum aide les utilisateurs à optimiser leur présence en ligne et à rationaliser leurs opérations à travers un vaste réseau de places de marché. Avec un accent sur la flexibilité et l'efficacité, Rithum vise à transformer le commerce en créant des expériences d'achat profitables et engageantes.

Description

• Develop and execute account-based marketing strategies aligned to enterprise pipeline objectives, sales priorities, and demand generation programs • Identify and prioritize target accounts and buying groups with Sales leadership and account teams • Design personalized one-to-one and one-to-few engagement strategies • Align regional ABM execution with global priorities and messaging in partnership with EMEA and Global Demand Generation • Execute multi-channel ABM programs across content, email, digital advertising, direct mail, executive engagement, webinars, and events • Create account-specific experiences to increase engagement, accelerate opportunities, and improve conversion rates • Support account expansion through targeted upsell and cross-sell campaigns • Partner with Customer Marketing, Field Marketing, and Events on upsell and cross-sell programs • Own the ReachDesk relationship, including direct mail and gifting strategy, vendor management, and budget • Serve as a strategic marketing partner to Sales leadership and account teams • Use account insights, intent signals, and engagement data to inform account strategies and sales actions • Partner with Demand Generation, Marketing Operations, and Revenue Operations to coordinate execution and measurement • Track ABM performance across engagement, pipeline, opportunity progression, and revenue metrics • Analyze engagement trends and campaign effectiveness to identify optimization opportunities • Apply AI to improve account targeting, personalization, and campaign decisions

🎯 Exigences

• 5+ years of B2B marketing experience, including experience supporting account-based marketing initiatives • Experience partnering with Sales teams in SaaS or technology environments • Experience supporting multiple geographies, business units, and product lines • Experience with 6sense, Demandbase, or another technology platform used for ABM • Experience with Marketo, Salesforce, or similar marketing technologies • Experience using AI tools such as ChatGPT, Microsoft Copilot, or Claude for research, communication, analysis, documentation, automation, workflow optimization, and decision-making • 8+ years of marketing experience preferred • Bachelor's degree in Marketing, Business, Communications, or related field preferred • Experience supporting enterprise or strategic account programs preferred • Experience within high-growth SaaS or technology organizations preferred • Strong understanding of account targeting, buying-group engagement, and pipeline development strategies preferred • Strong communication, collaboration, and project management skills preferred

🏖️ Avantages

• Discretionary bonus of 12% of annual base salary • Medical, dental and vision benefits with company HSA contributions, starting on Day 1 • 6% 401(k) match • 20 days of Paid Time Off • 9 Company-Paid holidays • 2 paid floating holidays • 7 paid sick days • 2 Wellness days • 1 Paid Volunteer Day • PTO increases to 22 days at 3 years of service and 25 days at 5 years • 12 weeks primary caregiver leave • 4 weeks secondary caregiver leave • Accident, critical illness, and hospital indemnity insurance • Pet insurance • Legal assistance and identity theft insurance plans • Life insurance at 2x salary • Access to the Calm app and Employee Assistance Program • $65/month remote work stipend for internet • Culture and team-building activities • Tuition assistance • Career development opportunities • Charitable contribution match up to $250 per year • Remote-first working conditions • Comprehensive benefits and wellness plans • Industry-competitive compensation and total rewards benefits

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