Senior Marketing Analytics Analyst

🕒 il y a 29 jours

🏄 California – Distant

🏄 California – Remote

💵 $80 300 - $138 330 / an

⏰ Temps Plein

🟠 Senior

📉 Analyste de Données

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SCAN

Site WebLinkedInTous les Emplois

1001 - 5000 employés

Fondée en 1977

⚕️ Assurance santé

👥 B2C

Healthcare Insurance • B2C

SCAN est une organisation de santé axée sur la mission, dédiée à réinventer le vieillissement en fournissant des soins et des couvertures axés sur le patient et basés sur des preuves pour les personnes âgées. Elle exploite un portefeuille intégré comprenant des régimes d'assurance santé avec des avantages innovants, des soins primaires à domicile et virtuels, des programmes de soutien pour les aidants et les personnes âgées confinées à domicile, ainsi que des services spécialisés pour les populations vulnérables. SCAN investit également dans et s'associe à des entreprises qui font progresser les modèles de soins et les ressources pour aider les personnes âgées à rester en bonne santé et autonomes à domicile.

Description

• Create, validate and setup data strategy for marketing acquisition team across budget and performance with an eye towards future-proofing • Ensure data integrity and compliance with privacy regulations • Lead development and drive evolution of dashboards, reports, and KPIs to track marketing performance • Collect, analyze, and interpret marketing data from multiple sources (CRM, digital platforms, sales reports) • Create and organize complex data in excel spreadsheets to enable analysis • Collaborate with cross-functional teams (Marketing, Sales, Finance) to align analytics with business objectives • Provide actionable insights to improve customer acquisition, retention, and engagement • Support forecasting, budgeting, and ROI analysis for marketing initiatives • Ensure data integrity and compliance with privacy regulations • Sr / Lead Role (prioritizes assignments, provides assistance, scheduled work, but does NOT directly supervise

🎯 Exigences

• Bachelor's Degree or equivalent experience required • Bachelor’s degree in Marketing, Business, Data Strategy, Statistics, Economics, or related field (Master’s preferred) • 5+ years in marketing analytics or related role • Proven experience with MS Excel (formulas and advanced analysis), data visualization tools (e.g., Tableau, Power BI) and marketing platforms (Google Analytics, HubSpot) • Expertise in digital media and direct-to-consumer marketing or comparable experience • Experience with strategic planning is preferred • Should have an understanding of digital campaign performance, attribution, and optimizations • Should have expertise in understanding consumer conversion funnels • Experience with SEO, SEM, Display Ads, Video Ads, Social Media Ads, and Connected TV is required • Agency background is preferred • Google AdWords, Analytics and Google Data Studio experience preferred • Social Media Experience with some of the following platforms: Meta, Youtube, TikTok, Snapchat, LinkedIn, NextDoor and Bluesky is preferred • Excellent written and verbal communication skills • Familiarity with website analytics and reporting as it relates to digital marketing • Ability to work and deliver multiple projects simultaneously on tight deadlines • Excellent organizational and project management skills • Advanced MS Excel expertise (formulas, pivots, analyses)

🏖️ Avantages

• Work Mode - Remote • An annual employee bonus program • Robust Wellness Program • Generous paid-time-off (PTO) • Eleven paid holidays per year, plus 1 floating holiday, plus 1 birthday holiday • Excellent 401(k) Retirement Saving Plan with employer match and contribution • Robust employee recognition program • Tuition reimbursement