Social Media and Comms Lead

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SecureW2

Site WebLinkedInTous les Emplois

51 - 200 employés

Fondée en 2014

🔒 Cybersecurity

☁️ SaaS

🏢 Entreprise

Cybersecurity • SaaS • Enterprise

SecureW2 est une plateforme de sécurité cloud-native qui offre une authentification et un approvisionnement adaptatifs basés sur des certificats, remplaçant les mots de passe et les identifiants statiques. Sa plateforme JoinNow fournit une PKI dynamique, un Cloud RADIUS et une confiance multi-plateforme des appareils pour appliquer un accès de privilège minimal pour le Wi-Fi, SSO, ZTNA/VPN, connexion de bureau, réseaux invités et identités non humaines. SecureW2 s'intègre aux stacks d'identité et d'endpoint pour évaluer en continu la télémétrie des appareils, des identités et des risques et mettre à jour automatiquement à grande échelle les certificats et les politiques d'accès pour les entreprises, les établissements éducatifs et les organisations gouvernementales.

Description

• Own and grow SecureW2’s social presence • Build our social footprint from the ground up — strategy, voice, formats, posting cadence • Turn complex cybersecurity/identity topics into approachable, platform-native content • Spot good entry points into industry conversations and get us participating • Build and maintain an engaged audience made up of customers, prospects, partners, and influencers • Connect organic to demand, ABM, and outbound • Create and maintain LinkedIn profile guidelines for execs, AEs, SEs, and other key roles (headline, banner, about, featured assets, current offer) and refresh them regularly • Build and train on simple social selling best practices — who to follow, what to comment, when to DM, what to post • Ghostwrite short posts for executives and key team members tied to thought leadership, launches, events, competitive moments, and more • Coordinate with PR partners to support press releases, brief writers, and contribute messaging and quotes • Help prep executives for interviews, panels, or written responses by creating talking points or refining ghostwritten responses • Collaborate with Demand Gen, PMM, and Sales to ensure external social and earned comms align with active plays and campaigns • Run the social content engine • Own the full social content workflow — planning, creation, approvals, publishing • Rework existing assets into short, native posts for each platform • Leverage freelancers/creators as needed for video, motion, carousels, and short clips • Use AI tools everywhere it makes sense to move faster, test more, and keep quality high • Measure impact, not just engagement • Define and report on leading indicators: ICP follower growth, engagement from target accounts, comments/DMs from prospects, employee-post performance • Where possible, connect social activity to the CRM and report on social-sourced meetings and opportunities • Highlight which topics, formats, and people are driving pipeline-adjacent conversations, and create a simple internal leaderboard

🎯 Exigences

• Experience in B2B SaaS or cybersecurity — you understand the audience and the buying committees • A track record of building or maturing social programs on LinkedIn (and ideally Reddit/YouTube) for a technical/B2B brand • Very strong short-form writing — posts, hooks, and DMs that sound human and useful • Basic experience working with PR agencies and press • Experience activating employees on social (training, playbooks, ghostwriting, profile clean-up), not just managing a corporate handle • Ability to bounce between strategy and execution — build the plan and ship the post

🏖️ Avantages

• Flexible work arrangements